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TR

PUBLIC ADDRESS

Course
COMM322 - PUBLIC ADDRESS
Department
Advertising and Public Relations - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 3 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.

PUBLIC ADDRESS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Students will summarize how to organize a presentation
  2. 02 Students will express how to deliver a speech
  3. 03 Students will describe ethical rules in public speech
  4. 04 Students will analyze the audience

Course Syllabus

Week Topic
Week 1 Introduction to the Course
Week 2 Speaking in Public
Week 3 History of Public Speaking
Week 4 Public Speaking and Critical Thinking
Week 5 Ethics and Public Speaking
Week 6 Listening and Critical Thinking
Week 7 Organizing the Speech
Week 8 Midterm exams
Week 9 Selecting a Topic and a Purpose
Week 10 Analyzing the Audience
Week 11 Demographic Audience Analysis & Situational Audience Analysis
Week 12 Speech Delivery
Week 13 The Speaker's Body - Voice
Week 14 The Speaker's Body - Body Language
Week 15 Final Exams

Reference Books & Course Materials

  1. 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011

Learning Outcomes

  1. L01 Explains (4) how a presentation should be organized. SOLO 4
  2. L02 Explains (4) the important points in delivering an effective speech. SOLO 4
  3. L03 Describes (3) the ethical rules in public speech. SOLO 3
  4. L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4

Program Outcomes

  1. Knowledge of mathematics, natural sciences, basic engineering, computer-based computation, and topics specific to the relevant engineering discipline.
  2. Ability to apply knowledge of mathematics, natural sciences, basic engineering, computer-based computation, and topics specific to the relevant engineering discipline to the solution of complex engineering problems.
  3. Ability to define complex engineering problems by using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) related to the problem addressed.
  4. Ability to formulate complex engineering problems using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) associated with the problem addressed.
  5. Ability to analyse and solve complex engineering problems using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) associated with the problem addressed.
  6. Ability to design creative solutions to complex engineering problems.
  7. Ability to design complex systems, processes, devices, or products in a way that meets present and future needs while considering realistic constraints and conditions.
  8. Ability to select and use appropriate techniques and resources—including estimation and modelling—for the analysis and solution of complex engineering problems, while being aware of their limitations.
  9. Ability to select and use modern engineering and computational tools—including estimation and modelling—for the analysis and solution of complex engineering problems, while being aware of their limitations.
  10. Ability to conduct literature research and use appropriate research methods for the investigation of complex engineering problems.
  11. Ability to design experiments for the investigation of complex engineering problems.
  12. Ability to conduct experiments, collect data, analyse results, and interpret findings for the investigation of complex engineering problems.
  13. Knowledge of the impacts of engineering practices on society, health and safety, the economy, sustainability, and the environment within the framework of the United Nations Sustainable
  14. Awareness of the legal implications of engineering solutions within the framework of the United Nations Sustainable Development Goals (SDGs).
  15. Knowledge of ethical responsibility and adherence to the principles of professional engineering conduct.
  16. Awareness of acting impartially without discrimination in any matter and of being inclusive of diversity.
  17. Ability to work effectively as an individual.
  18. Ability to work effectively as a team member or leader in intra-disciplinary teams (face-to-face, remote, or hybrid).
  19. Ability to work effectively as a team member or leader in multidisciplinary teams (face-to-face, remote, or hybrid).
  20. Ability to communicate effectively in spoken form on technical matters, taking into account the diverse characteristics of the target audience (such as education, language, and profession).
  21. Ability to communicate effectively in written form on technical matters, taking into account the diverse characteristics of the target audience (such as education, language, and profession).
  22. Knowledge of professional practices such as project management and economic feasibility analysis.
  23. Awareness of entrepreneurship and innovation.
  24. Ability for independent and lifelong learning.
  25. Ability to adapt to new and emerging technologies.
  26. Lifelong learning ability that includes the capacity to think critically about technological changes.

Po-Lo Matrix

LO Average
L01 - - - - - - - - - - - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - - - - - - - - - - - -