COMMERCIAL PHOTOGRAPHY

Course Description

The main aim of Commercial Photography is to establish moderately advanced photographic practices geared towards an understanding of the commercial application and development of photographic skills. Commercial photography covers a wide range of photographic disciplines. In this course students learn the principles behind photographic lighting, study the art of portrait photography, or develop their time-lapse photography skills. In the Commercial Photography course, students will be able to build valuable technical, critical and business skills through lectures, seminars, tutorials, workshops and group works. The focus of commercial photography course is on commercial photography shooting and posing, plus lighting and creative techniques.

COMMERCIAL PHOTOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 to construct in-depth knowledge in color and black and white photography.
2. 02 to assess different photographic types and production techniques.
3. 03 to conduct the photographic equipment in studio and on location.
4. 04 to implement different editing techniques in Lightroom and Capture One.

Course Syllabus

Reference Books & Course Materials

1. 01 Scott Kelby, 2026. The iPhone Photography Book (2nd Edition): How to get professional-looking images using the awesome camera you always have with you
2. 02 Henry Carroll, 2014. Read This If You Want to Take Great Photographs
3. 03 James Luciana, 2000. Black-And-White Photography Manifest Visions: Manifest Visions : An International Collection

Learning Outcomes

1. L01 Students will apply Photography techniques to create ideas for commercial purposes SOLO 4
2. L02 Students analyze Photographs in terms of composition and frame of the object SOLO 4
3. L03 Students express their ideas about creative contents for photography SOLO 3
4. L04 Students will develop new perspectives about commercial contents SOLO 5

Program Outcomes

1. P01 1. Applies foundational nursing knowledge to meet individual, family, and community health needs by providing person-centred care that respects dignity, autonomy, privacy, and informed consent.
2. P02 2. Applies professional standards and quality management principles by using risk assessment, incident/near-miss reporting, audit/feedback, and continuous improvement to strengthen patient safety.
3. P03 3. Integrates theoretical and practical knowledge to deliver holistic preventive, curative, and rehabilitative nursing care by demonstrating therapeutic communication, empathy, and culturally safe practice.
4. P04 4. Delivers evidence-based, high-quality care using health information and communication technologies by documenting accurately, protecting confidentiality/data security, and using clinical technologies safely and appropriately.
5. P05 5. Identifies, analyses, and addresses healthcare problems by formulating clinical questions, searching and appraising evidence, applying findings to practice, and evaluating outcomes using a systematic, research-informed approach.
6. P06 6. Manages nursing care by prioritising, planning, implementing, and evaluating interventions; escalating concerns appropriately; and demonstrating accountability through accurate documentation and responsible delegation/supervision.
7. P07 7. Collaborates effectively within interdisciplinary/multidisciplinary teams by sharing timely information, respecting roles, engaging in constructive conflict management, and contributing actively to shared decision-making.
8. P08 8. Maintains lifelong learning by setting professional development goals, seeking and using feedback, engaging in reflective practice/portfolio work, and updating practice according to current scientific and technological developments.
9. P09 9. Plans and implements community-oriented projects and health promotion activities by using population data, collaborating with stakeholders, advocating for equitable health, and evaluating the impact of initiatives on community/public health.
10. P10 10. Upholds ethical principles by maintaining confidentiality, obtaining informed consent, ensuring fairness/non-discrimination, managing professional boundaries, and reporting unethical or unsafe practices according to regulations.
11. P11 11. Contributes to quality and professional development processes by participating in institutional quality activities , supporting in-field/out-of-field education through mentoring/teaching, and representing the nursing profession appropriately at national and international levels.
12. P12 12. Communicates professionally in at least one foreign language to access and use international evidence, collaborate with global peers, and provide safe, respectful communication for diverse populations.

Po-Lo Matrix