SOCIAL MEDIA IN COMMUNICATION

Course Description

This course explores the history, rise and growth of computer-mediated communication technologies known as “social media,” – including Facebook, Twitter and YouTube – as a 21st century communication practice. Throughout the course, various social media tools and their application in current media will be addressed and current habits in social media will be discussed. This course also examines relevant social theory, including technology studies, communication theory and cultural studies to critically evaluate the effect of social media on relationships, activism, branding, politics and news media. This course also focuses on content creation and how to build content that performs well in social media.

SOCIAL MEDIA IN COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the historical and technological development process of new ICT's and its effects on mass communication.
2. 02 Define the basic concepts of new ICTs and social media and relate them with communication works.
3. 03 Explain the basic characteristics of social media platforms.
4. 04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective.
5. 05 Analyse the effects social media has on traditional media.
6. 06 Explain the process of creating content that will cause the targeted effect in communication activities carried out through social media.
7. 07 Define and follow ethical rules that must be followed in the social media.

Course Syllabus

Reference Books & Course Materials

1. 01 1. Fuchs, C. (2024) Social Media: A Critical Introduction. 4th Edition, SAGE Publications.
2. 02 2. Jeremy H., L. (2020). Social Media Communication: Concepts, Practices, Data, Law and Ethics. 3 Edition, Routledge.
3. 03 3. Trepte, S., Masur, P. (2023). The Routledge Handbook of Privacy and Social Media. 1st Edition, Routledge.
4. 04 4. Castells, M. (2005). The Network Society: from Knowledge to Policy. Castells, M., Cardoso, G. (Ed.), The Network Society: from Knowledge to Policy. Washington, DC: Johns Hopkins Center for Transatlantic Relations

Learning Outcomes

1. L02 Define the basic concepts relating to various social media applications. SOLO 3
2. L03 Explain the basic characteristics of social media platforms. SOLO 4
3. L04 Evaluate the social, cultural and political functions and effects of social media with a critical perspective. SOLO 5

Program Outcomes

1. P01 1. Applies foundational nursing knowledge to meet individual, family, and community health needs by providing person-centred care that respects dignity, autonomy, privacy, and informed consent.
2. P02 2. Applies professional standards and quality management principles by using risk assessment, incident/near-miss reporting, audit/feedback, and continuous improvement to strengthen patient safety.
3. P03 3. Integrates theoretical and practical knowledge to deliver holistic preventive, curative, and rehabilitative nursing care by demonstrating therapeutic communication, empathy, and culturally safe practice.
4. P04 4. Delivers evidence-based, high-quality care using health information and communication technologies by documenting accurately, protecting confidentiality/data security, and using clinical technologies safely and appropriately.
5. P05 5. Identifies, analyses, and addresses healthcare problems by formulating clinical questions, searching and appraising evidence, applying findings to practice, and evaluating outcomes using a systematic, research-informed approach.
6. P06 6. Manages nursing care by prioritising, planning, implementing, and evaluating interventions; escalating concerns appropriately; and demonstrating accountability through accurate documentation and responsible delegation/supervision.
7. P07 7. Collaborates effectively within interdisciplinary/multidisciplinary teams by sharing timely information, respecting roles, engaging in constructive conflict management, and contributing actively to shared decision-making.
8. P08 8. Maintains lifelong learning by setting professional development goals, seeking and using feedback, engaging in reflective practice/portfolio work, and updating practice according to current scientific and technological developments.
9. P09 9. Plans and implements community-oriented projects and health promotion activities by using population data, collaborating with stakeholders, advocating for equitable health, and evaluating the impact of initiatives on community/public health.
10. P10 10. Upholds ethical principles by maintaining confidentiality, obtaining informed consent, ensuring fairness/non-discrimination, managing professional boundaries, and reporting unethical or unsafe practices according to regulations.
11. P11 11. Contributes to quality and professional development processes by participating in institutional quality activities , supporting in-field/out-of-field education through mentoring/teaching, and representing the nursing profession appropriately at national and international levels.
12. P12 12. Communicates professionally in at least one foreign language to access and use international evidence, collaborate with global peers, and provide safe, respectful communication for diverse populations.

Po-Lo Matrix