PUBLIC RELATIONS FOR HEALTH SERVICES

Course Description

No evaluation items have been defined.

No course outcomes have been defined yet.

Week	Topic
Week 1	Introduction to Public Relations in Health Services
Week 2	Communication Theories and Models in Health PR
Week 3	Healthcare Institutions and Stakeholders
Week 4	The Role of PR in Nursing and Patient Care
Week 5	PR Tools and Techniques in Health Services
Week 6	Digital Media and Social Media in Healthcare PR, Media Relations Toolkit for Healthcare Institutions
Week 7	Crisis Communication in Health Services
Week 8	Ethics and Legal Considerations in Health PR
Week 9	Image and Reputation Management for Health Institutions
Week 10	Public Health Campaigns and Community Relations
Week 11	Defining Public Relation Problems
Week 12	Research and Evaluation in Health PR
Week 13	Designing A Public Health Awareness Campaign Using PR Techniques
Week 14	Community Relations Project for Increasing Health Literacy
Week 15	FINAL EXAM

01 1. Barry, C. L., & Brescoll, V. L. (2015). Public Relations and Communication in Healthcare. Oxford University Press.
02 2. Cutlip, S. M., Center, A. H., & Broom, G. M. (2012). Effective Public Relations (11th ed.). Pearson.
03 3.Miller, S. (2019). Health Communication: Theory and Practice. Routledge
04 4. Seitel, F. P. (2020). The Practice of Public Relations (13th ed.). Pearson

No learning outcomes have been defined.

P01 Identify the health needs of the individual, family, and community that can be met by nursing interventions,
P02 Plans nursing care within the framework of requirements determined within the scope of the nursing diagnostic process
P03 Determines the educational needs of patients and healthy individuals related to the health field
P04 Apply individual nursing care
P05 Explore current knowledge about nursing care
P06 Conducts a scientific research in accordance with the steps

The PO-LO matrix has not been populated yet.