INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Course
- BUSN314 - INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. DAGNU HAILE TESSEMA
- Prerequisite
- -
Course Description
The course will equip the students with the communications skills needed in the business environment. Course includes writing memoranda, letters, reports, resumes, and electronic messages; delivering oral presentations; seminars and developing interpersonal skills. Also skill needed for critical thinking and problem solving are going to be instructed. Lead and share discussions on various types of professional communication with emphasis on business writing. Students will gain experience writing and revising business email, letters, proposals, bidding and job search documents. Students will work both individually and in teams and will exit the course with a clear understanding of the centrality of communication in business.
INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Assignment | Assignment | 20 |
| Midterm Exam | Midterm | 30 |
| Final Exam | Final | 50 |
| Total | 100 | |
Course outcomes
- 01 To identify the basics of business and intercultural communications in the digital age
- 02 To identify various audiences and how to tailor communications effectively
- 03 To develop professional and effective writing and speaking skills for employment and business purposes
- 04 To argue how to combine appropriate technologies to deliver professional presentations
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Professional Communication in a Digital, Social, Mobile World |
| Week 3 | Professional Communication in a Digital, Social, Mobile World |
| Week 4 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 5 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 6 | Communication Challenges in a Diverse, Global Marketplace |
| Week 7 | Communication Challenges in a Diverse, Global Marketplace |
| Week 8 | Midterm exam |
| Week 9 | Midterm exam |
| Week 10 | Planning Business Messages |
| Week 11 | Planning Business Messages |
| Week 12 | Writing Business Messages |
| Week 13 | Completing Business Messages |
| Week 14 | Digital Media |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Bovee, C. and Thill, J.V. (2020) Business Communication Today (15th edition)
- 02 Miscellaneous supplementary reading and videos as appropriate
Learning Outcomes
- L01 To identify the basics of business and intercultural communications in the digital age SOLO 2
- L02 To identify various audiences and how to tailor communications effectively SOLO 3
- L03 To develop professional and effective writing and speaking skills for employment and business purposes SOLO 5
- L04 To argue how to combine appropriate technologies to deliver professional presentations SOLO 5
Program Outcomes
- P01 PO1: To identify and use theoretical and applied knowledge as well as up-to-date/cutting edge laboratory techniques and analyses methods in the field of molecular biology and genetics.
- P02 PO2: To identify problems related to molecular biology and genetics.
- P03 PO3: To design and conduct experiments through hypothesis driven scientific research; and to analyze and interpret data to find solutions to molecular biology and genetics related problems.
- P04 PO4: To work independently and as part of research group in a multidisciplinary team setting
- P05 PO5: To apply the principles of scientific research ethics and academic integrity
- P06 PO6: To interpret, explain and present primary scientific literature and novel findings in oral, written and visual presentation formats
- P07 PO7: To evaluate experimental data and theoretical findings by using critical and analytical thinking techniques.
- P08 PO8: To use the currently acceptable process of preparing research proposals and manuscripts for publishing in scientific journals.
- P09 PO9: To apply the principles of molecular biology and genetics in generating/finding solutions to social problems / issues.
- P10 PO10: To identify and implement environmental and laboratory safety procedures.
- P11 PO11: To identify and apply the necessary professional skill set in projects and jobs involving independent and competitive careers in academia, industrial, medical or clinical research, science education, scientific writing and communication, health care, health care policy and civil service.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - |