PUBLIC ADDRESS
- Course
- COMM322 - PUBLIC ADDRESS
- Department
- Advertising and Public Relations - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 3 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.
PUBLIC ADDRESS
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Students will summarize how to organize a presentation
- 02 Students will express how to deliver a speech
- 03 Students will describe ethical rules in public speech
- 04 Students will analyze the audience
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the Course |
| Week 2 | Speaking in Public |
| Week 3 | History of Public Speaking |
| Week 4 | Public Speaking and Critical Thinking |
| Week 5 | Ethics and Public Speaking |
| Week 6 | Listening and Critical Thinking |
| Week 7 | Organizing the Speech |
| Week 8 | Midterm exams |
| Week 9 | Selecting a Topic and a Purpose |
| Week 10 | Analyzing the Audience |
| Week 11 | Demographic Audience Analysis & Situational Audience Analysis |
| Week 12 | Speech Delivery |
| Week 13 | The Speaker's Body - Voice |
| Week 14 | The Speaker's Body - Body Language |
| Week 15 | Final Exams |
Reference Books & Course Materials
- 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011
Learning Outcomes
- L01 Explains (4) how a presentation should be organized. SOLO 4
- L02 Explains (4) the important points in delivering an effective speech. SOLO 4
- L03 Describes (3) the ethical rules in public speech. SOLO 3
- L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4
Program Outcomes
- Should be able to write effective reports, understand written reports, and prepare design and production reports.
- Should have the ability to make effective presentations.
- Should have the ability to give and have clear and understandable instructions.
- Should gain consciousness (awareness) about the necessity of lifelong learning.
- Should have the ability to access information.
- Should have the ability to follow developments in science and technology and constantly renew himself/herself.
- Should gain the awareness of professional and ethical responsibility and should act in accordance with ethical principles.
- Should gain knowledge about the standards used in engineering applications.
- Should gain knowledge about project management, risk management, and change management practices in business life.
- Should gain awareness about entrepreneurship, and innovation.
- Should gain knowledge about development in sustainability.
- Should gain knowledge about the effects of engineering practices on health, environment, and security at universal and social dimensions and the problems of the age reflected in the field of engineering.
- Awareness should be gained about the legal consequences of engineering solutions.
- Should have sufficient knowledge in mathematics, science, and subjects specific to the relevant engineering discipline.
- Should have the ability to use theoretical and applied knowledge in mathematics, science, and related engineering disciplines in complex engineering problems.
- Should have the ability to detect, define, formulate, and solve complex engineering problems.
- Should have the ability to select and apply appropriate analysis and modeling methods to solve complex engineering problems.
- Should have the ability to design a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions.
- Should have the ability to apply modern design methods.
- Should have the ability to develop, select, and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications.
- Should have the ability to use information technologies effectively.
- Should have the ability to design experiments, for the study of complex problems or discipline-specific research topics.
- Should have the ability to conduct experiments, collect data, analyze and interpret results for the study of complex problems or discipline-specific research topics.
- Should have the ability to work in intradisciplinary teams.
- Should have the ability to work in interdisciplinary teams.
- Should have the skills to work individually.
- Should have the ability to communicate effectively verbally and in writing.
- Should have the knowledge of at least one foreign language.
Po-Lo Matrix
| LO | Average | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |