INTRODUCTION TO BUSINESS-I

Course Description

This course is designed to teach introductory business students fundamental knowledge about a business. For this purpose, understanding the contemporary business environment is a starting point. After briefly covering the business of managing, all functional areas of a business are discussed. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects. The students will be able to identify potential marketing opportunities, relate how business institutions are operated nowadays, and describe business ownership forms. The course is also designed to expose students to the multitude of career fields in the area of business and it will also help them to obtain information about starting their own businesses, identifying basic long and short term planning techniques.

INTRODUCTION TO BUSINESS-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 To explain the basic dynamics of business economics
2. 02 To summarize business ethics and social responsibility
3. 03 To classify small business, entrepreneurship and franchising
4. 04 To summarize the nature of management
5. 05 To describe organization, teamwork and communication
6. 06 To categorize options for organizing businesses
7. 07 To identify basics for managing for quality and competitiveness

Course Syllabus

Reference Books & Course Materials

1. 01 Business: A Changing World, 12th Edition By Ferrell, Hirt, and Ferrell. McGraw-Hill, 2020.

Learning Outcomes

1. L01 On successful completion of this course, students will have developed (5) knowledge and understanding of the nature of business and its environment. SOLO 5
2. L02 To explain the basic dynamics of business economics SOLO 3
3. L03 To summarize business ethics and social responsibility SOLO 4
4. L04 To classify small business, entrepreneurship and franchising SOLO 3
5. L05 To summarize the nature of management SOLO 4
6. L06 To describe organization, teamwork and communication SOLO 3
7. L07 To categorize options for organizing businesses SOLO 4
8. L08 To identify basics for managing for quality and competitiveness SOLO 2

Program Outcomes

1. P01 Knowledge of mathematics, natural sciences, basic engineering, computer-based computation, and topics specific to the relevant engineering discipline.
2. P02 Ability to apply knowledge of mathematics, natural sciences, basic engineering, computer-based computation, and topics specific to the relevant engineering discipline to the solution of complex engineering problems.
3. P03 Ability to define complex engineering problems by using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) related to the problem addressed.
4. P04 Ability to formulate complex engineering problems using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) associated with the problem addressed.
5. P05 Ability to analyse and solve complex engineering problems using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) associated with the problem addressed.
6. P06 Ability to design creative solutions to complex engineering problems.
7. P07 Ability to design complex systems, processes, devices, or products in a way that meets present and future needs while considering realistic constraints and conditions.
8. P08 Ability to select and use appropriate techniques and resources—including estimation and modelling—for the analysis and solution of complex engineering problems, while being aware of their limitations.
9. P09 Ability to select and use modern engineering and computational tools—including estimation and modelling—for the analysis and solution of complex engineering problems, while being aware of their limitations.
10. P10 Ability to conduct literature research and use appropriate research methods for the investigation of complex engineering problems.
11. P11 Ability to design experiments for the investigation of complex engineering problems.
12. P12 Ability to conduct experiments, collect data, analyse results, and interpret findings for the investigation of complex engineering problems.
13. P13 Knowledge of the impacts of engineering practices on society, health and safety, the economy, sustainability, and the environment within the framework of the United Nations Sustainable Development Goals (SDGs).
14. P14 Awareness of the legal implications of engineering solutions within the framework of the United Nations Sustainable Development Goals (SDGs).
15. P15 Knowledge of ethical responsibility and adherence to the principles of professional engineering conduct.
16. P16 Awareness of acting impartially without discrimination in any matter and of being inclusive of diversity.
17. P17 Ability to work effectively as an individual.
18. P18 Ability to work effectively as a team member or leader in intra-disciplinary teams (face-to-face, remote, or hybrid).
19. P19 Ability to work effectively as a team member or leader in multidisciplinary teams (face-to-face, remote, or hybrid).
20. P20 Ability to communicate effectively in spoken form on technical matters, taking into account the diverse characteristics of the target audience (such as education, language, and profession).
21. P21 Ability to communicate effectively in written form on technical matters, taking into account the diverse characteristics of the target audience (such as education, language, and profession).
22. P22 Knowledge of professional practices such as project management and economic feasibility analysis.
23. P23 Awareness of entrepreneurship and innovation.
24. P24 Ability for independent and lifelong learning.
25. P25 Ability to adapt to new and emerging technologies.
26. P26 Lifelong learning ability that includes the capacity to think critically about technological changes.

Po-Lo Matrix