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TR

Organization and Management

Course
PARZ513 - Organization and Management
Department
Marketing Management - Turkish - Master
Course Type
Course
Status
Required
Language
Turkish
Credit
3
ECTS
0
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords
-

Course Description

-

Organization and Management

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Explain the basic concepts of management (3)
  2. 02 Explain a diverse work force and its effect on management (3)
  3. 03 Explain organizational design and various styles of leadership (3)
  4. 04 Explain the control procedures within organizations (3)
  5. 05 Analyze notable case studies in management (4)

Course Syllabus

Week Topic
Week 1 Giriş
Week 2 Yönetim ve Organizasyon ile ilgili temel kavramlar
Week 3 Planlama ve Amaçlara Göre Yönetim
Week 4 Klasik Organizasyon Kuramı
Week 5 Neoklasik Organizasyon Kuramı
Week 6 Sistem Yaklaşımı ve Proje Yönetimi
Week 7 Durumsallık Yaklaşımı
Week 8 Ara sınav
Week 9 Toplam Kalite Yönetimi
Week 10 Yönetim Organizasyonda Çağdaş Uygulamalar
Week 11 Örgütsel İletişim
Week 12 Yönetimde Otorite ve Liderlik
Week 13 Organizasyonlarda Gruplar ve Motivasyon
Week 14 Organizasyonlarda Gruplar ve Motivasyon
Week 15 Final sınavı

Reference Books & Course Materials

  1. 01 Tamer Koçel. (2011). İşletme Yönetiiciliği. 13. Basım. Beta Yayınları.
  2. 02 Yönetim ve Organizasyon, Anadolu Üniversitesi Yayınları (ISL104U - ISL111U - ISL112U)
  3. 03 Seçilmiş Durum Çalışmaları
  4. 04 Management, Eleventh Edition By Robbins, S and Coulter, M. Printice hall, 2012

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.
  2. P02 PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.
  3. P03 PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.
  4. P04 PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.
  5. P05 PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.
  6. P06 PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.
  7. P07 PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.
  8. P08 PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.
  9. P09 PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.
  10. P10 PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.
  11. P11 PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.

Po-Lo Matrix

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