Marketing Strategies
- Course
- PARZ501 - Marketing Strategies
- Department
- Marketing Management - Turkish - Master
- Course Type
- Course
- Status
- Required
- Language
- Turkish
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
- -
Course Description
-
Marketing Strategies
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Explain the key impacts on strategy making and developing a marketing strategy.
- 02 Applying techniques regarding to the internal and external forces driving a company.
- 03 Demonstrate the role of stakeholders in strategic development.
- 04 Develop the theme to contribute to development of sustainable strategies.
- 05 Implement marketing communications and understanding the role of branding in a company’s strategy.
- 06 Describe the interplay between technology and people when implementing marketing strategies.
- 07 Explain organizational culture and its impact for success
- 08 Discuss globalization and its impact on lives of consumers and organisations.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Giriş ve Derse Genel Bakış |
| Week 2 | Bölüm 1 - Pazar Dinamiklerindeki Değişim, Stratejik Düşünme ve Pazarlama Düşüncesinin Gelişimi |
| Week 3 | Bölüm 2 - Jenerik Pazarlama Stratejileri ve Rekabet Avantajlarının Sürdürülebilirliği |
| Week 4 | Bölüm 3 - Stratejik Pazarlama Planlaması |
| Week 5 | Bölüm 4 - İşletme Analizi |
| Week 6 | Bölüm 5 - Etkili iletişim |
| Week 7 | Bölüm 6 - Sektör ve Rekabet Analizi |
| Week 8 | Bölüm 6 - Sektör ve Rekabet Analizi |
| Week 9 | Bölüm 7 - Müşteri Analizi |
| Week 10 | Bölüm 8 - Pazar Fırsatları Ölçümü ve Pazar Çekiciliği Analizi |
| Week 11 | Bölüm 9- Rekabet Konumlandırma Stratejileri |
| Week 12 | Sunumlar |
| Week 13 | Sunumlar |
| Week 14 | Sunumlar |
| Week 15 | Sunumlar |
Reference Books & Course Materials
- 01 Ömer Torlak-Remzi Altunışık Beta Yayınları. 3. Baskı. İstanbul 2018 ISBN:978-605-242-101-7
- 02 Konu ile ilgili makaleler
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1: Acknowledged that acquired knowledge and continuous learning will be their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in the field of marketing.
- P02 PO2: Acquired the necessary skills and knowledge which enforced the students to keep developing themselves by working independently.
- P03 PO3: Applied the marketing research process by using different techniques from different scientific points of view, and interpreted the findings by combining them with advanced theoretical knowledge in marketing field and develop creative strategies.
- P04 PO4: Applied critical thinking and evaluate and resolve issues and situations from the perspective of ethical behaviour, responsible management and sustainability.
- P05 PO5: Been able to use technological tools and share the information obtained during the program in a safe and secure way in their professional and private lives.
- P06 PO6: Gained the ability to study and work collaboratively with colleagues/co-workers in multicultural environments.
- P07 PO7: Been able to communicate effectively, both verbally and in writing, with people from different cultures inside and outside the company.
- P08 PO8: Practiced scenarios and case studies in order to apply various marketing theories knowledge and research with the aim to solve real-life problems faced by organizations.
- P09 PO9: Comprehended ,analyzed the environmental factors affecting organizations and been able to formulate a marketing plan that will meet the organization's objectives based on the theories and knowledge acquired.
- P10 PO10: Developed awareness about the environment by associating marketing theories with environmental approaches.
- P11 PO11: Gained social, scientific and ethical values in the stages of data collection, interpretation, dissemination and application in the field of marketing.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.