ENTREPRENEURSHIP
- Course
- EASC363 - ENTREPRENEURSHIP
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Kağan DOĞRUYOL
- Prerequisite
- -
- Keywords
Course Description
This course provides students the knowledge of understanding the role of entrepreneurial businesses and assesses the skills necessary to operate an entrepreneurial venture successfully. At the end of the course, the students are expected to be able to analyze and to decide about the business concept that fits into the current business environment. The students could also write a sound business plan for their entrepreneurial venture. The course is designed to familiarize students with the world of small business, and analyze the personal strengths and weaknesses of students relative to launching a career in entrepreneurship. Attention is given to planning, financing, starting and managing a small business.
ENTREPRENEURSHIP
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm | Midterm | 35 |
| Final | Final | 45 |
| Project | Project | 20 |
| Total | 100 | |
Course outcomes
- 01 recognize the role of the entrepreneur in the new enterprise creation process
- 02 summarize and present articles and/or case studies for implications for entrepreneurial business practice,
- 03 all students will describe - the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, what is meant by entrepreneurship from a theoretical and practical perspective
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Chapter 1- The Foundations of Entrepreneurship |
| Week 3 | Chapter 2 - Ethics and Social Responsibility: Doing the Right Thing |
| Week 4 | Chapter 3 - Creativity and Innovation: Keys to Entrepreneurial Success |
| Week 5 | Chapter 4 - Conducting a Feasibility Analysis and Designing a Business Model |
| Week 6 | Chapter 4 - Conducting a Feasibility Analysis and Designing a Business Model |
| Week 7 | Term Project Draft Submission |
| Week 8 | Mid-term examination |
| Week 9 | Mid-term examination |
| Week 10 | Chapter 5 - Crafting a Business Plan and Building a Solid Strategic Plan |
| Week 11 | Chapter 6 - Forms of Business Ownership |
| Week 12 | Chapter 7 - Buying an Existing Business |
| Week 13 | Chapter 8 - Franchising and the Entrepreneur |
| Week 14 | Term Project Presentations |
| Week 15 | Term Project Presentations |
Reference Books & Course Materials
- 01 Norman M. Scarborough (2025). Essentials of Entrepreneurship and Small Business Management. Global edition 10th Ed. Edinburgh Gate, Harlow, Pearson. " Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall. Vallen, G.K. and Vallen, J.J., 2009. Check In, Check Out: Managing Hotel Operations. 8th ed. Upper Saddle River, New Jersey: Pearson; Prentice Hall.
Learning Outcomes
- L01 Recognize the Nature and Importance of Entrepreneurship SOLO 2
- L02 Develop and Apply Creative and Innovative Thinking SOLO 4.5
- L03 Conduct Feasibility Analysis and Design a Business Model SOLO 4
- L04 Create and Implement Strategic and Business Plans SOLO 4.5
- L05 Evaluate and Select the Best Path for Business Ownership and Growth SOLO 4
Program Outcomes
- P01 Demonstrate comprehensive knowledge of key concepts across the breadth of effective application and use of MIS and innovative information technologies in organizations.
- P02 Demonstrate autonomy and responsibility in managing MIS projects and improving organizational processes
- P03 Demonstrate comprehensive understanding of appropriate enterprise frameworks, theories from the MIS to research and assess contemporary issues in the field and related allied fields and disciplines
- P04 Apply MIS knowledge to facilitate the acquisition, development, deployment, and management of information systems
- P05 Apply MIS knowledge to the exploitation of opportunities created by information technology innovations ensuring the alignment between MIS strategy and organizational strategy
- P06 Demonstrate ethical reasoning in relation to crucial MIS issues such as privacy, information security, and ethical use of information
- P07 Apply appropriate technologies and techniques to the collection and analysis of organizational and environmental data to facilitate evidence-based decision-making
- P08 Analyse organizational data to accurately identify organizational problems and propose solutions using MIS
- P09 Apply effective communication skills consistent with the professional environment
- P10 Apply effective collaboration skills consistent with the professional environment
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - |
| L05 | - | - | - | - | - | - | - | - | - | - | - |