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TR

PUBLIC ADDRESS

Course
COMM322 - PUBLIC ADDRESS
Department
Advertising and Public Relations - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 3 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.

PUBLIC ADDRESS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Students will summarize how to organize a presentation
  2. 02 Students will express how to deliver a speech
  3. 03 Students will describe ethical rules in public speech
  4. 04 Students will analyze the audience

Course Syllabus

Week Topic
Week 1 Introduction to the Course
Week 2 Speaking in Public
Week 3 History of Public Speaking
Week 4 Public Speaking and Critical Thinking
Week 5 Ethics and Public Speaking
Week 6 Listening and Critical Thinking
Week 7 Organizing the Speech
Week 8 Midterm exams
Week 9 Selecting a Topic and a Purpose
Week 10 Analyzing the Audience
Week 11 Demographic Audience Analysis & Situational Audience Analysis
Week 12 Speech Delivery
Week 13 The Speaker's Body - Voice
Week 14 The Speaker's Body - Body Language
Week 15 Final Exams

Reference Books & Course Materials

  1. 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011

Learning Outcomes

  1. L01 Explains (4) how a presentation should be organized. SOLO 4
  2. L02 Explains (4) the important points in delivering an effective speech. SOLO 4
  3. L03 Describes (3) the ethical rules in public speech. SOLO 3
  4. L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4

Program Outcomes

  1. P01 Demonstrate comprehensive knowledge of key concepts across the breadth of effective application and use of MIS and innovative information technologies in organizations.
  2. P02 Demonstrate autonomy and responsibility in managing MIS projects and improving organizational processes
  3. P03 Demonstrate comprehensive understanding of appropriate enterprise frameworks, theories from the MIS to research and assess contemporary issues in the field and related allied fields and disciplines
  4. P04 Apply MIS knowledge to facilitate the acquisition, development, deployment, and management of information systems
  5. P05 Apply MIS knowledge to the exploitation of opportunities created by information technology innovations ensuring the alignment between MIS strategy and organizational strategy
  6. P06 Demonstrate ethical reasoning in relation to crucial MIS issues such as privacy, information security, and ethical use of information
  7. P07 Apply appropriate technologies and techniques to the collection and analysis of organizational and environmental data to facilitate evidence-based decision-making
  8. P08 Analyse organizational data to accurately identify organizational problems and propose solutions using MIS
  9. P09 Apply effective communication skills consistent with the professional environment
  10. P10 Apply effective collaboration skills consistent with the professional environment

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 Average
L01 - - - - - - - - - - -
L02 - - - - - - - - - - -
L03 - - - - - - - - - - -
L04 - - - - - - - - - - -