INTRODUCTION TO BUSINESS-I

Course Description

This course is designed to teach introductory business students fundamental knowledge about a business. For this purpose, understanding the contemporary business environment is a starting point. After briefly covering the business of managing, all functional areas of a business are discussed. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects. The students will be able to identify potential marketing opportunities, relate how business institutions are operated nowadays, and describe business ownership forms. The course is also designed to expose students to the multitude of career fields in the area of business and it will also help them to obtain information about starting their own businesses, identifying basic long and short term planning techniques.

INTRODUCTION TO BUSINESS-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 To explain the basic dynamics of business economics
2. 02 To summarize business ethics and social responsibility
3. 03 To classify small business, entrepreneurship and franchising
4. 04 To summarize the nature of management
5. 05 To describe organization, teamwork and communication
6. 06 To categorize options for organizing businesses
7. 07 To identify basics for managing for quality and competitiveness

Course Syllabus

Reference Books & Course Materials

1. 01 Business: A Changing World, 12th Edition By Ferrell, Hirt, and Ferrell. McGraw-Hill, 2020.

Learning Outcomes

1. L01 On successful completion of this course, students will have developed (5) knowledge and understanding of the nature of business and its environment. SOLO 5
2. L02 To explain the basic dynamics of business economics SOLO 3
3. L03 To summarize business ethics and social responsibility SOLO 4
4. L04 To classify small business, entrepreneurship and franchising SOLO 3
5. L05 To summarize the nature of management SOLO 4
6. L06 To describe organization, teamwork and communication SOLO 3
7. L07 To categorize options for organizing businesses SOLO 4
8. L08 To identify basics for managing for quality and competitiveness SOLO 2

Program Outcomes

1. P01 Demonstrate comprehensive knowledge of key concepts across the breadth of effective application and use of MIS and innovative information technologies in organizations.
2. P02 Demonstrate autonomy and responsibility in managing MIS projects and improving organizational processes
3. P03 Demonstrate comprehensive understanding of appropriate enterprise frameworks, theories from the MIS to research and assess contemporary issues in the field and related allied fields and disciplines
4. P04 Apply MIS knowledge to facilitate the acquisition, development, deployment, and management of information systems
5. P05 Apply MIS knowledge to the exploitation of opportunities created by information technology innovations ensuring the alignment between MIS strategy and organizational strategy
6. P06 Demonstrate ethical reasoning in relation to crucial MIS issues such as privacy, information security, and ethical use of information
7. P07 Apply appropriate technologies and techniques to the collection and analysis of organizational and environmental data to facilitate evidence-based decision-making
8. P08 Analyse organizational data to accurately identify organizational problems and propose solutions using MIS
9. P09 Apply effective communication skills consistent with the professional environment
10. P10 Apply effective collaboration skills consistent with the professional environment

Po-Lo Matrix