DESTINATION DEVELOPMENT AND MANAGEMENT
- Course
- TMAN602 - DESTINATION DEVELOPMENT AND MANAGEMENT
- Department
- Tourism Management - English - PhD
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
- -
Course Description
This course provides a summary of resort management and operations. The scope of these industries will be discussed along with the philosophies of successful marketing, management, and development of a resort. This course will introduce students to the operations of modern day resorts, including ski, golf, and gaming resorts. This will include a review of the history of resorts worldwide, and their operations and characteristics. Students will advance acquaintance to the wide range and high level of services and activities expected by resort guests and offered by today’s resorts. It trains students with skills to handle tourists/visitors, host communities, private sector and public sector at various destinations – to enable a destination achieve sustainability and enhance tourist visitor satisfaction.
DESTINATION DEVELOPMENT AND MANAGEMENT
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Research Article | Project | 60 |
| Final-Term | Final | 40 |
| Total | 100 | |
Course outcomes
- 01 The knowledge of theoretical bases for creating a destination product, the ability to create a product for target segment.
- 02 The ability to be well informed in the issues concerning strategic destination management.
- 03 Student learns how to analyse the importance and potential of cultural and historical sights for tourism development
- 04 Student gains basic orientation in destination management issues to analyse and synthesize
- 05 Ability to understand business in tourism and its principals and applications and create new ideas
- 06 Improve their skills at utilizing and processing information
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Destination Marketing and Management: Concepts, Structures and Definitions |
| Week 2 | Supply Demand Match in Tourism Policy, Planning and Destination Development |
| Week 3 | Destination Planning and Policy: Process and Practices |
| Week 4 | Butler's Destination Life Cycle Model |
| Week 5 | TALC Model Destination Competitiveness |
| Week 6 | Travel Motivation, Benefits and Constraints to Destinations |
| Week 7 | Crises and Destinations: How to Manage Destinations in Crises Situations? |
| Week 8 | Article Analyses |
| Week 9 | Article Analyses |
| Week 10 | Current Issues in Destination Marketing and Management |
| Week 11 | Destination Recovery After Crisis |
| Week 12 | Managing Health Related Crises- Lessons from World Famous Tourism Destinations |
| Week 13 | Students Presentations |
| Week 14 | Students Presentations |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Wang Y. and Pizzam A., (Eds) (2011). Destination Marketing and Management Theories and Applications. CABI International: UK.
- 02 Several Academic Articles and Case Studies
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- Demonstrate mastery of advanced research methodologies (quantitative, qualitative, and mixed methods) by critically analyzing literature, identifying research gaps, and designing original studies that contribute to MIS theory and practice.
- Conduct and defend an original doctoral dissertation that reflects independent scholarly inquiry, academic rigor, and a significant contribution to the advancement of knowledge in MIS.
- Exhibit readiness for thesis monitoring and defense by articulating the philosophical foundations of research paradigms, positioning one's research within these frameworks, and responding to scholarly critique.
- Apply ethical principles, academic integrity, and responsible conduct of research in all phases of the research process, including data collection, analysis, reporting, and publication.
- Identify and address the social, legal, and ethical implications of information systems research and its applications within organizational and societal contexts.
- Employ advanced data science techniques, including statistical modeling, machine learning, and AI-based analytics, to examine complex datasets and extract meaningful insights in MIS research.
- Recognize and evaluate emerging technologies such as artificial intelligence, big data, blockchain, and the Internet of Things, assessing their transformative impact on organizational processes and digital ecosystems.
- Collaborate and lead in interdisciplinary research environments, establishing productive scientific partnerships and managing research projects that integrate diverse academic perspectives.
- Publish high-quality research in peer-reviewed journals, present findings at international conferences, and actively engage in academic service such as journal reviewing, conference organizing, and committee participation.
- Identify challenges and propose innovative, research-based solutions at the intersection of information systems, technology, and organizational strategy.
- Deliver advanced-level MIS courses, supervise graduate research, and nurture academic development through effective mentorship and scholarly teaching.
- Develop advanced information systems and decision support systems that align IT capabilities with organizational strategies using systems thinking and innovative design methodologies.
Po-Lo Matrix
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