MESSAGE DESIGN AND MEDIA MANAGEMENT

Course Description

This course aimed to analyse the forming and designing the planned message and its communication techniques and media within the framework of practices in strategic communication management. Relating to this, the case studies on how the effective media management should be are examined.

MESSAGE DESIGN AND MEDIA MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 To plan a message with several communication techniques and media alternatives in mind, within the framework of practices in strategic communication management,
2. 02 To learn how to reach audiences to create interest in goods and services offered,
3. 03 Will learn preparation of creative striking message design to make the most out of marketing,
4. 04 Importance of benefiting from marketing agencies or in-house agencies when reaching marketing outcomes,

Course Syllabus

Reference Books & Course Materials

1. 01 Ian More (2005). Does Your Marketing Sell?, The secret of effective marketing communications. Nicholas Brealey Publishing, London&Boston.
2. 02 Jan Johnson Yopp & Katherine C. McAdams, (2014). Reaching Audiences, 6th Edition, Ryan Thornburg©2014.
3. 03 James G. Stovall , 2012. Writing for the Mass Media, 8th Edition. Knoxville, ©2012 | Pearson

Learning Outcomes

1. L01 To plan a message with several communication techniques and media alternatives in mind, within the framework of practices in strategic communication management,
2. L02 To learn how to reach audiences to create interest in goods and services offered,
3. L03 Will learn preparation of creative striking message design to make the most out of marketing,
4. L04 Importance of benefiting from marketing agencies or in-house agencies when reaching marketing outcomes,

Program Outcomes

1. Demonstrate mastery of advanced research methodologies (quantitative, qualitative, and mixed methods) by critically analyzing literature, identifying research gaps, and designing original studies that contribute to MIS theory and practice.
2. Conduct and defend an original doctoral dissertation that reflects independent scholarly inquiry, academic rigor, and a significant contribution to the advancement of knowledge in MIS.
3. Exhibit readiness for thesis monitoring and defense by articulating the philosophical foundations of research paradigms, positioning one's research within these frameworks, and responding to scholarly critique.
4. Apply ethical principles, academic integrity, and responsible conduct of research in all phases of the research process, including data collection, analysis, reporting, and publication.
5. Identify and address the social, legal, and ethical implications of information systems research and its applications within organizational and societal contexts.
6. Employ advanced data science techniques, including statistical modeling, machine learning, and AI-based analytics, to examine complex datasets and extract meaningful insights in MIS research.
7. Recognize and evaluate emerging technologies such as artificial intelligence, big data, blockchain, and the Internet of Things, assessing their transformative impact on organizational processes and digital ecosystems.
8. Collaborate and lead in interdisciplinary research environments, establishing productive scientific partnerships and managing research projects that integrate diverse academic perspectives.
9. Publish high-quality research in peer-reviewed journals, present findings at international conferences, and actively engage in academic service such as journal reviewing, conference organizing, and committee participation.
10. Identify challenges and propose innovative, research-based solutions at the intersection of information systems, technology, and organizational strategy.
11. Deliver advanced-level MIS courses, supervise graduate research, and nurture academic development through effective mentorship and scholarly teaching.
12. Develop advanced information systems and decision support systems that align IT capabilities with organizational strategies using systems thinking and innovative design methodologies.

Po-Lo Matrix