STRATEGY AND MANAGEMENT IN MARKETING SCIENCE

Course Description

This course examines the classic and current topics and debates in marketing strategy field. The fundamental objective of this course is trying to expose each student to some of the thinking in marketing and in related disciplines like production and operational management, management and organization, finance and accounting from the business perspective. The course aims to enable students to understand the development of marketing thinking as well as discussing the basic theories used to explain marketing phenomena and their application areas. One of the most important contribution of this course to the students is to integrate strategic management theories with marketing theories. The course also address the development of students' ability and skills to critically discuss and evaluate recent published research.

STRATEGY AND MANAGEMENT IN MARKETING SCIENCE

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

Reference Books & Course Materials

1. 01 Kotler and Keller. (2016). Marketing Management 15E

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. Demonstrate mastery of advanced research methodologies (quantitative, qualitative, and mixed methods) by critically analyzing literature, identifying research gaps, and designing original studies that contribute to MIS theory and practice.
2. Conduct and defend an original doctoral dissertation that reflects independent scholarly inquiry, academic rigor, and a significant contribution to the advancement of knowledge in MIS.
3. Exhibit readiness for thesis monitoring and defense by articulating the philosophical foundations of research paradigms, positioning one's research within these frameworks, and responding to scholarly critique.
4. Apply ethical principles, academic integrity, and responsible conduct of research in all phases of the research process, including data collection, analysis, reporting, and publication.
5. Identify and address the social, legal, and ethical implications of information systems research and its applications within organizational and societal contexts.
6. Employ advanced data science techniques, including statistical modeling, machine learning, and AI-based analytics, to examine complex datasets and extract meaningful insights in MIS research.
7. Recognize and evaluate emerging technologies such as artificial intelligence, big data, blockchain, and the Internet of Things, assessing their transformative impact on organizational processes and digital ecosystems.
8. Collaborate and lead in interdisciplinary research environments, establishing productive scientific partnerships and managing research projects that integrate diverse academic perspectives.
9. Publish high-quality research in peer-reviewed journals, present findings at international conferences, and actively engage in academic service such as journal reviewing, conference organizing, and committee participation.
10. Identify challenges and propose innovative, research-based solutions at the intersection of information systems, technology, and organizational strategy.
11. Deliver advanced-level MIS courses, supervise graduate research, and nurture academic development through effective mentorship and scholarly teaching.
12. Develop advanced information systems and decision support systems that align IT capabilities with organizational strategies using systems thinking and innovative design methodologies.

Po-Lo Matrix

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