ENTREPRENEURSHIP
- Course
- BUSN538 - ENTREPRENEURSHIP
- Department
- Master of Business Administration - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Assoc. Prof. Dr. Georgiana KARADAŞ
- Prerequisite
- -
- Keywords
Course Description
The course aims to familiarize students with the definition, characteristics of entrepreneurship and entrepreneurial thinking: the process by which entrepreneurs identify business ideas, evaluate and analyze their feasibility and change them into successful business. An entrepreneurial approach is appropriate for both large and small businesses belonging to private and public sectors. The students will develop a critical understanding of the nature of enterprise, entrepreneurship within the service industry together with actual entrepreneurial competence/skills.
ENTREPRENEURSHIP
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Final exam | Final | 40 |
| Article sum and Pres | Project | 30 |
| Case study pres and sum | Assignment | 30 |
| Total | 100 | |
Course outcomes
- 01 By the completion of the course the students should be able to do the following:1- assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
- 02 2- discuss what is meant by entrepreneurship from a theoretical and practical perspective
- 03 3- provide suggestions/implications for entrepreneurial business practice in their case studie
- 04 discuss the relevant concepts and usage of practical cases/activities
- 05 -demonstrating the use of learning resources
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Chapter 1 Introduction to Entrepreneurship |
| Week 3 | Chapter 2 Recognizing Opportunities and Generating Ideas |
| Week 4 | Chapter 3 Feasibility Analysis |
| Week 5 | Chapter 3 Feasibility Analysis |
| Week 6 | Chapter 4 Developing an Effective Business Model |
| Week 7 | Mid-term week |
| Week 8 | Mid-term week |
| Week 9 | Videos and Project Criteria/Article presentation |
| Week 10 | Chapter 5 Industry and Competitor Analysis /Article presentation |
| Week 11 | Chapter 5 Industry and Competitor Analysis /Article presentation |
| Week 12 | Chapter 6 Writing a Business Plan/ Project presentation |
| Week 13 | Chapter 6 Writing a Business Plan/ Project presentation |
| Week 14 | Chapter 12 The Importance of Intellectual Property |
| Week 15 | Final exam |
Reference Books & Course Materials
- 01 Bruce R. Barringer 7th Edition (2024). Entrepreneurship: Successfully Launching New ventures
Learning Outcomes
- The students demonstrate the use of learning resources SOLO 3
- L01 The students will have assessed the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, SOLO 5
- L02 The students discuss what is meant by entrepreneurship from a theoretical and practical perspective SOLO 5
- L03 The students provide suggestions/implications for entrepreneurial business practice in their case studies SOLO 5
- L04 The students discuss the relevant concepts and usage of practical cases/activities SOLO 5
Program Outcomes
- Demonstrate advanced knowledge of core concepts and theoretical frameworks in Management Information Systems, and apply them to develop innovative models that reflect current advancements in the field.
- Analyze complex organizational problems and design integrated information systems solutions by applying advanced MIS knowledge and synthesizing multiple theoretical perspectives.
- Develop and manage database systems and data-driven applications that ensure effective storage, retrieval, and use of organizational data in real-world contexts.
- Utilize data analytics, business intelligence tools, and data visualization techniques to extract actionable insights and support strategic, data-driven decision-making.
- Evaluate and apply emerging technologies such as AI, IoT, and Blockchain to drive digital transformation, enhance organizational performance, and formulate original research inquiries.
- Conduct independent and collaborative research using appropriate methodologies, and communicate findings effectively through scholarly writing and presentations suited to diverse audiences.
- dentify and address ethical, legal, and societal implications in the research, development, and use of information technologies, adhering to scientific and professional standards.
- Collaborate effectively in multidisciplinary teams and demonstrate leadership in addressing complex technology-driven challenges.
- Apply project management methodologies and tools to plan, execute, and monitor IT projects within organizational settings.
- Develop and integrate information systems that align with organizational goals and strategies, supporting innovation and sustainable growth.
- Perform comprehensive systems analysis and design, including requirements gathering, modeling, prototyping, and evaluating enterprise system architectures such as ERP, CRM, and SCM.
- Assess and mitigate organizational information security risks by applying appropriate principles, technologies, and best practices in cybersecurity.
Po-Lo Matrix
| LO | Average | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - | - | |
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - |