STRATEJIK YÖNETIM
- Course
- YBIS554 - STRATEJIK YÖNETIM
- Department
- Master of Management Information Systems - Turkish - Master
- Course Type
- Course
- Status
- Required
- Language
- Turkish
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
- -
Course Description
-
STRATEJIK YÖNETIM
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 1. Identify terms and process of strategic management
- 02 2. Combine strategic management concepts with practice
- 03 3. Outline strategic management process
- 04 4. Exemplify main strategies
- 05 5. Generate solutions to problems companies might encounter during practice
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Stratejik yönetime giriş |
| Week 2 | Stratejik yönetimin temel kavramları |
| Week 3 | Stratejik yönetim sürecinin aşamaları |
| Week 4 | Strateji formülasyonu |
| Week 5 | Bütünleşme Stratejileri |
| Week 6 | Odaklanma Stratejileri |
| Week 7 | Çeşitlenme Stratejileri |
| Week 8 | Ara Sınav |
| Week 9 | Savunma Stratejileri |
| Week 10 | Stratejik Karar Verme |
| Week 11 | Strateji ve kurumsal yönetim ve temel örgütsel aktörlerin rolü |
| Week 12 | Uygulama, Değerlendirme ve Kontrol |
| Week 13 | Stratejik yönetimde sosyal sorumluluk ve etik |
| Week 14 | Tekrar ve dönem değerlendirmesi |
| Week 15 | Final Sınavı |
Reference Books & Course Materials
- 01 1. David, F.R. and David, F.R. Strategic Management: Concepts and Cases, A Competitive Advantage Approach. Pearson Education.
- 02 2. J.D. Hunger & T. L. Wheelen, Essentials of Strategic Management, Fourth Edition, Pearson International Edition, N.J., 2009.
- 03 3. Good Strategy, Bad Strategy. The Difference and Why it matters. Rumelt, Profile Books
- 04 4. Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov.-Dec. 1996.
Learning Outcomes
- L01 1. Should be familiar with the terms and process of strategic management.
- L02 2. Should be able to perform a SWOT analysis.
- L03 3. Should be familiar with business level and corporate level strategies.
- L04 4. Should be familiar with corporate governance.
Program Outcomes
No program outcomes have been defined.
Po-Lo Matrix
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