MESSAGE DESIGN AND MEDIA MANAGEMENT

Course Description

This course aimed to analyse the forming and designing the planned message and its communication techniques and media within the framework of practices in strategic communication management. Relating to this, the case studies on how the effective media management should be are examined.

MESSAGE DESIGN AND MEDIA MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 To plan a message with several communication techniques and media alternatives in mind, within the framework of practices in strategic communication management,
2. 02 To learn how to reach audiences to create interest in goods and services offered,
3. 03 Will learn preparation of creative striking message design to make the most out of marketing,
4. 04 Importance of benefiting from marketing agencies or in-house agencies when reaching marketing outcomes,

Course Syllabus

Reference Books & Course Materials

1. 01 Ian More (2005). Does Your Marketing Sell?, The secret of effective marketing communications. Nicholas Brealey Publishing, London&Boston.
2. 02 Jan Johnson Yopp & Katherine C. McAdams, (2014). Reaching Audiences, 6th Edition, Ryan Thornburg©2014.
3. 03 James G. Stovall , 2012. Writing for the Mass Media, 8th Edition. Knoxville, ©2012 | Pearson

Learning Outcomes

1. L01 To plan a message with several communication techniques and media alternatives in mind, within the framework of practices in strategic communication management,
2. L02 To learn how to reach audiences to create interest in goods and services offered,
3. L03 Will learn preparation of creative striking message design to make the most out of marketing,
4. L04 Importance of benefiting from marketing agencies or in-house agencies when reaching marketing outcomes,

Program Outcomes

1. Demonstrate advanced knowledge of core concepts and theoretical frameworks in Management Information Systems, and apply them to develop innovative models that reflect current advancements in the field.
2. Analyze complex organizational problems and design integrated information systems solutions by applying advanced MIS knowledge and synthesizing multiple theoretical perspectives.
3. Develop and manage database systems and data-driven applications that ensure effective storage, retrieval, and use of organizational data in real-world contexts.
4. Utilize data analytics, business intelligence tools, and data visualization techniques to extract actionable insights and support strategic, data-driven decision-making.
5. Evaluate and apply emerging technologies such as AI, IoT, and Blockchain to drive digital transformation, enhance organizational performance, and formulate original research inquiries.
6. Conduct independent and collaborative research using appropriate methodologies, and communicate findings effectively through scholarly writing and presentations suited to diverse audiences.
7. dentify and address ethical, legal, and societal implications in the research, development, and use of information technologies, adhering to scientific and professional standards.
8. Collaborate effectively in multidisciplinary teams and demonstrate leadership in addressing complex technology-driven challenges.
9. Apply project management methodologies and tools to plan, execute, and monitor IT projects within organizational settings.
10. Develop and integrate information systems that align with organizational goals and strategies, supporting innovation and sustainable growth.
11. Perform comprehensive systems analysis and design, including requirements gathering, modeling, prototyping, and evaluating enterprise system architectures such as ERP, CRM, and SCM.
12. Assess and mitigate organizational information security risks by applying appropriate principles, technologies, and best practices in cybersecurity.

Po-Lo Matrix