STRATEGIC MANAGEMENT

Course Description

Designed to help the participants gain a better understanding of some of the most critical issues in the field of strategic management today. The issues addressed include: understanding some of the principal driving forces that will shape the future of international competition; the central role of corporate purpose to strategy in individual firms; the role of capital markets and corporate financial policies in shaping a firm's competitiveness in global markets; the identification of appropriate boundaries for a firm, including strategic alliances and the degree of diversification; the future of the implicit “contract” between employees and the corporation, and its implications for the meaning people find in their work and for the creation of knowledge-based competitive advantages; and the future evolution of corporate governance (particularly the role of boards of directors and institutional shareholders).

STRATEGIC MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Identify terms and process of strategic management
2. 02 2. Combine strategic management concepts with practice
3. 03 3. Outline strategic management process
4. 04 4. Exemplify main strategies
5. 05 5. Generate solutions to problems companies might encounter during practice

Course Syllabus

Reference Books & Course Materials

1. 01 1. J.D. Hunger & T. L. Wheelen, Essentials of Strategic Management, Fourth Edition, Pearson International Edition, N.J., 2012.
2. 02 2. Minzberg, H. Strategy Safari, The Free Press, NewYork, 1998.
3. 03 3. Good Strategy, Bad Strategy. The Difference and Why it matters. Rumelt, Profile Books
4. 04 4. Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov.-Dec. 1996.

Learning Outcomes

1. L01 1. Should be familiar with the terms and process of strategic management.
2. L02 2. Should be able to perform a SWOT analysis.
3. L03 3. Should be familiar with business level and corporate level strategies.
4. L04 4. Should be familiar with corporate governance.

Program Outcomes

1. Demonstrate advanced knowledge of core concepts and theoretical frameworks in Management Information Systems, and apply them to develop innovative models that reflect current advancements in the field.
2. Analyze complex organizational problems and design integrated information systems solutions by applying advanced MIS knowledge and synthesizing multiple theoretical perspectives.
3. Develop and manage database systems and data-driven applications that ensure effective storage, retrieval, and use of organizational data in real-world contexts.
4. Utilize data analytics, business intelligence tools, and data visualization techniques to extract actionable insights and support strategic, data-driven decision-making.
5. Evaluate and apply emerging technologies such as AI, IoT, and Blockchain to drive digital transformation, enhance organizational performance, and formulate original research inquiries.
6. Conduct independent and collaborative research using appropriate methodologies, and communicate findings effectively through scholarly writing and presentations suited to diverse audiences.
7. dentify and address ethical, legal, and societal implications in the research, development, and use of information technologies, adhering to scientific and professional standards.
8. Collaborate effectively in multidisciplinary teams and demonstrate leadership in addressing complex technology-driven challenges.
9. Apply project management methodologies and tools to plan, execute, and monitor IT projects within organizational settings.
10. Develop and integrate information systems that align with organizational goals and strategies, supporting innovation and sustainable growth.
11. Perform comprehensive systems analysis and design, including requirements gathering, modeling, prototyping, and evaluating enterprise system architectures such as ERP, CRM, and SCM.
12. Assess and mitigate organizational information security risks by applying appropriate principles, technologies, and best practices in cybersecurity.

Po-Lo Matrix