PACKAGE DESIGN

Course Description

"Packaging design course introduces and equips graphic design students with understanding issues related to Branding, products & services they will be packaging within the framework of graphic design. Students are also introduced to the Third dimension form, color and communication in the context of retail environment. This course is designed to familiarize students with package design and manufacturing. Lectures and labs will cover aesthetics, marketing, and brand identity as well as sustainability and the implementation of commercial and governmental regulations. Students completing the course will describe, demonstrate, compare, analyze, integrate, and critique Digital Media practices and technologies related to package design principles, marketing and brand identity using packaging, package manufacturing requirements; information design, 3D design and cost considerations. "

PACKAGE DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Identify the key elements of a packaging composition including placement, product, and audience.
2. 02 2. Identify the production, design, and budgetary differences between mass and prestige packaging designs.
3. 03 3. Create flat and 3D versions of a prestige package and present a sample counter animation.
4. 04 4. Develop an understanding of how playful packaging design is created through typography, balance, color, and other attributes.

Course Syllabus

Reference Books & Course Materials

1. 01 Du PUIS S. & SILVA J. (2011) PACKAGE DESIGN WORKBOOK, Rockport Publishers, Inc.
2. 02 Packaging Design Successful Product Branding From Concept to Shelf by Marianne R. Klimchuk, Sandra A. (2012)
3. 03 Brand Identity Essentials 100 Principles for Designing Logos and Building Brands, Kevin Budelmann Yang Kim Curt Wozniak (2010)
4. 04 Ambrose g. & harris p. (2006) The Visual Dictionary of Graphic Design, AVA Publishing (UK) Ltd.

Learning Outcomes

1. L01 1. Identify the key elements of a packaging composition including placement, product, and audience.
2. L02 2. Identify the production, design, and budgetary differences between mass and prestige packaging designs.
3. L03 3. Create flat and 3D versions of a prestige carton, and present a sample counter animation.
4. L04 4. Develop an understanding of how playful packaging design is created through typography, balance, color, and other attributes.

Program Outcomes

1. P01 1. Hukukun temel kavramlarını anlama, kullanma, karşılaştırma, yorumlama, sonuç çıkarma ve uygulayabilme becerisini kazandırma 2. Hukuk normlarını, onlara kaynaklık eden tarihsel gelişimi dikkate alarak hukuk teorisi ışığında analiz edebilme yeteneği kazandırma 3. Hukukun ulusal ve uluslararası boyutlarını, mahkeme içtihatları ve uygulamaları takip etmek suretiyle anlama ve işleme yeteneği kazandırma 4. Hukuki vakaların çözümlenmesi ve sonuçları yorumlama becerisi kazanma 5. Bireysel başarının yanında, ders içi etkinlikler, farazi dava çalışmaları, adliye çalışmaları ve diğer mesleki ve akademik ziyaretler ile kollektif çalışma becerisinin kazanılmasını sağlama
2. P02 1. Hukukun temel kavramlarını anlama, kullanma, karşılaştırma, yorumlama, sonuç çıkarma ve uygulayabilme becerisini kazandırma
3. P03 To gain the ability to analyze legal norms within the context of theories of law, taking into consideration historical developments
4. P04 To gain the ability to follow, comprehend and apply domestic and international laws, and interpret court decisions
5. P05 To gain the ability to solve and comment upon legal problem questions
6. P06 In addition to personally gained skills, to develop team-working skills through in-class activities, moot courts, court room and other professional and academic visits.

Po-Lo Matrix