WRITING FOR MASS COMMUNICATION

Course Description

This course examines the importance of writing in mass communication. Students are introduced to the primary methods of writing for newspapers, advertising, public relations, and radio and television broadcasting. News writing and headline writing techniques are studied, with particular emphasis on the inverted pyramid method and the writing of summary lead paragraphs by evaluating the importance of news elements. Students also study the techniques of writing press releases and learn their significance in public relations, the principles of writing copy and slogans for advertisements, the basics of writing for radio, television broadcasts, and writing for online publications.

WRITING FOR MASS COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Identify the basic writing principles of mass media texts
2. 02 Apply these principles in written media text
3. 03 Describe the news culture
4. 04 Compare different writing style of each genre

Course Syllabus

Reference Books & Course Materials

1. 01 1. Writing for the Mass Media (James G. Stovall), (8 Ed). 2014

Learning Outcomes

1. L01 Identify the basic writing principles of mass media texts SOLO 2
2. L02 Apply basic writing principles in written media texts SOLO 3
3. L03 Describe news culture SOLO 3
4. L04 Compare the different writing style of each genre SOLO 4

Program Outcomes

1. P01 1. Having the ability to understand and discuss international relations discipline by using an interdisciplinary methodology to merge the knowledge coming from sociology, economics, psychology, political sciences well as diplomatic history.
2. P02 2. Having an adequate knowledge of the history and the epochs of international system and being able to identify historical evolution of the contemporary world politics.
3. P03 3. Recognizing local, regional and international actors functioning within the international system.
4. P04 4. Understanding the legal framework of the current international system
5. P05 5. Ability to identify the relations between the key actors of the international system – the states – from a theoretical as well as multi-dimensional scientific and academic methods.
6. P06 6. Ability to analyse the roles and positions of the non-state actors – international organizations in particular – within the current world system.
7. P07 7. Ability to recognize political, socio-economic and cultural structures embedded in international relations.
8. P08 8. Exploring the roots of conflicts among the actors and produce solutions at local, regional and international levels with an analytical focus.
9. P09 9. Being able to understand the politics and the functioning of political institutions in theory and practice.
10. P10 10. Understanding the historical emergence of various political cultures and gaining ability to assess them comparatively.
11. P11 11. Prepare international relations graduates; having a vast knowledge, academic formation and skills to work in public offices, civil society organizations, international institutions and companies at local and global levels.
12. P12 12. To have moral and ethical understanding in the field of work.

Po-Lo Matrix