USES OF MEDIA IN POLITICAL COMMUNICATION
- Course
- COMM504 - USES OF MEDIA IN POLITICAL COMMUNICATION
- Department
- Communication and Media Studies - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 10
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
This course is designed to study, the political communication, the political parties as an institutional brand and institutional communication management, the political candidate as an individual brand, political campaign planning, media planning in political campaign, news media and public relations.
USES OF MEDIA IN POLITICAL COMMUNICATION
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Students will be able to assess political communication and its reciprocal interactions with propaganda.
- 02 Students will be able to analyse specific tactics used by professional communicators in political communication and famous propagandists in history.
- 03 Students will be able to evaluate different propaganda types.
- 04 Students will be able to interpret the process of persuasion in political communication and develop a critical stance against propaganda tactics.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to the course |
| Week 2 | Theoretical Diversity in Political Communication |
| Week 3 | Emergence of Political Communication |
| Week 4 | Politics in the Age of Mediation |
| Week 5 | What is Contemporary Political Communication |
| Week 6 | The Effects of Political Communication |
| Week 7 | Political News: Agenda-Setting |
| Week 8 | Mid-Term Week Break |
| Week 9 | Political News: Agenda-Building |
| Week 10 | Political Communication and Election Campaign |
| Week 11 | The Main Players in Political Campaigns |
| Week 12 | Political Advertising |
| Week 13 | Political Communication and Public Opinion |
| Week 14 | Propaganda and Persuasion |
| Week 15 | Final Paper Preparation |
Reference Books & Course Materials
- 01 McNair, B. (2017). An introduction to political communication. Taylor & Francis.
- 02 Kaid, L. L. (Ed.). (2004). Handbook of political communication research. Routledge.
- 03 Lilleker, D. G. (2006). Key concepts in political communication. Sage.
- 04 Perloff, R. M. (2013). Political communication: Politics, press, and public in America. Routledge.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
No program outcomes have been defined.
Po-Lo Matrix
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