STRATEGIC MANAGEMENT
- Course
- BUSN509 - STRATEGIC MANAGEMENT
- Department
- Master of Business Administration - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 8
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
Designed to help the participants gain a better understanding of some of the most critical issues in the field of strategic management today. The issues addressed include: understanding some of the principal driving forces that will shape the future of international competition; the central role of corporate purpose to strategy in individual firms; the role of capital markets and corporate financial policies in shaping a firm's competitiveness in global markets; the identification of appropriate boundaries for a firm, including strategic alliances and the degree of diversification; the future of the implicit “contract” between employees and the corporation, and its implications for the meaning people find in their work and for the creation of knowledge-based competitive advantages; and the future evolution of corporate governance (particularly the role of boards of directors and institutional shareholders).
STRATEGIC MANAGEMENT
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 1. Identify terms and process of strategic management
- 02 2. Combine strategic management concepts with practice
- 03 3. Outline strategic management process
- 04 4. Exemplify main strategies
- 05 5. Generate solutions to problems companies might encounter during practice
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction and overview |
| Week 2 | Basic concepts of strategic management |
| Week 3 | Corporate Governence |
| Week 4 | Ethics and Social Responsibility |
| Week 5 | Environmental Scanning and Industry Analysis |
| Week 6 | Internal Scanning: Organizational Analysis |
| Week 7 | Review / Research Discussion |
| Week 8 | Midterm Examination |
| Week 9 | Situation Analysis and Business Strategy |
| Week 10 | Corporate Strategy |
| Week 11 | Functional Strategy and Strategic Choice |
| Week 12 | Strategy Implementation: Organization for Action |
| Week 13 | Staffing and Directing |
| Week 14 | Evaluation and Control / Term Project Presentation |
| Week 15 | Term Project Presentation / Wrap Up |
Reference Books & Course Materials
- 01 1. J.D. Hunger & T. L. Wheelen, Essentials of Strategic Management, Fourth Edition, Pearson International Edition, N.J., 2012.
- 02 2. Minzberg, H. Strategy Safari, The Free Press, NewYork, 1998.
- 03 3. Good Strategy, Bad Strategy. The Difference and Why it matters. Rumelt, Profile Books
- 04 4. Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov.-Dec. 1996.
Learning Outcomes
- L01 1. Should be familiar with the terms and process of strategic management.
- L02 2. Should be able to perform a SWOT analysis.
- L03 3. Should be familiar with business level and corporate level strategies.
- L04 4. Should be familiar with corporate governance.
Program Outcomes
No program outcomes have been defined.
Po-Lo Matrix
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