MESSAGE DESIGN AND MEDIA MANAGEMENT
- Course
- COMM503 - MESSAGE DESIGN AND MEDIA MANAGEMENT
- Department
- Communication and Media Studies - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 10
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
This course aimed to analyse the forming and designing the planned message and its communication techniques and media within the framework of practices in strategic communication management. Relating to this, the case studies on how the effective media management should be are examined.
MESSAGE DESIGN AND MEDIA MANAGEMENT
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 To plan a message with several communication techniques and media alternatives in mind, within the framework of practices in strategic communication management,
- 02 To learn how to reach audiences to create interest in goods and services offered,
- 03 Will learn preparation of creative striking message design to make the most out of marketing,
- 04 Importance of benefiting from marketing agencies or in-house agencies when reaching marketing outcomes,
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction - Sit Down and Write, What Is Good Writing? Getting Ready to Write… |
| Week 2 | The secret of effective marketing communications. CH.01: NAVIGATION – understanding |
| Week 3 | The secret of effective marketing communications. CH.01: NAVIGATION – understanding |
| Week 4 | The secret of effective marketing communications. CH.02: EASE – convenience |
| Week 5 | The secret of effective marketing communications. CH.02: EASE – convenience |
| Week 6 | The secret of effective marketing communications. CH.03: WORDING – conversation |
| Week 7 | The secret of effective marketing communications. CH.03: WORDING – conversation |
| Week 8 | The secret of effective marketing communications. CH.04: ATTENTION – serendipity |
| Week 9 | The secret of effective marketing communications. CH.04: ATTENTION – serendipity |
| Week 10 | The secret of effective marketing communications. CH.05: INTEREST – persuadability |
| Week 11 | The secret of effective marketing communications. CH.05: INTEREST – persuadability |
| Week 12 | The secret of effective marketing communications. CH.06: DESIRE – knowledge |
| Week 13 | The secret of effective marketing communications. CH.07: ACTION – permission |
| Week 14 | Ch.:02- Media Management |
| Week 15 | Ch.:02- Media Management |
Reference Books & Course Materials
- 01 Ian More (2005). Does Your Marketing Sell?, The secret of effective marketing communications. Nicholas Brealey Publishing, London&Boston.
- 02 Jan Johnson Yopp & Katherine C. McAdams, (2014). Reaching Audiences, 6th Edition, Ryan Thornburg©2014.
- 03 James G. Stovall , 2012. Writing for the Mass Media, 8th Edition. Knoxville, ©2012 | Pearson
Learning Outcomes
- L01 To plan a message with several communication techniques and media alternatives in mind, within the framework of practices in strategic communication management,
- L02 To learn how to reach audiences to create interest in goods and services offered,
- L03 Will learn preparation of creative striking message design to make the most out of marketing,
- L04 Importance of benefiting from marketing agencies or in-house agencies when reaching marketing outcomes,
Program Outcomes
No program outcomes have been defined.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.