SUSTAINABLE MARKETING

Course Description

This course tries to introduce the concept of sustainable approach due to the fact that the environment play a crucial role in sustainability studies at the top of the agenda for many organizations. Marketing has a key role to play in driving this agenda. This course tries to explore the complex and challenging environment of sustainable marketing strategies and actions. It firstly starts by considering the background of traditional marketing in order to understand some changes that have occurred over recent times and their significance. From corporate social responsibility to societal and green marketing movements, leading to the development of sustainable marketing practice. This course relies on the most complete and the accessible introduction to sustainable marketing in various markets.

SUSTAINABLE MARKETING

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Dahlstrom, R., & Crosno, J. (2021). Sustainable marketing (3rd ed.). SAGE Publications, Inc.
2. 02 Gates, Bill (2021), How to Avoid a Climate Disaster, Alfred A. Knopf, New York, Toronto; available on Amazon.

Learning Outcomes

1. L01 Debate the relevance of a rapidly changing business environment and its influence on the marketing concept. SOLO 5
2. L02 Explain the contributions of corporate social responsibility, and societal and green marketing approaches to understanding the development of sustainable marketing. SOLO 3
3. L03 Explain the social and psychological motivators behind pro-sustainable behavior. SOLO 3
4. L04 Define the significance of the growing impact of business activity on the natural environment. SOLO 3
5. L05 Identify and evaluate the different forms of consumption behaviour and their impact on sustainability. SOLO 2
6. L06 Evaluate the conflicts and ambiguity that exist in the minds of consumers with regard to sustainable behavior. SOLO 5

Program Outcomes

1. To be able to interpret and evaluate the discussions on the theoretical aspects of International Banking and Finance.
2. To be able to identify regional and global problems that directly or indirectly affect financial issues, to develop solutions and strategies based on evidence and research.
3. To be able to define, evaluate and interpret the classical and current theories of international banking and finance policies and strategies, differences and relationships between them.
4. To have social, scientific and ethical values in the collection, interpretation, announcement and application of data in the field of international banking and finance and to assimilate these values.
5. To be able to follow, understand, interpret and analyze the changing trends in banking and financial activities in the world at an advanced level, and apply innovation and innovative working principles.
6. To be able to set goals and take initiatives to achieve them, to be creative and open to criticism and to have professional competencies at an advanced level.
7. To have an advanced level of foreign language to follow and use the information in the field and to communicate with colleagues.
8. To have advanced computer software and hardware knowledge required by the field of International Banking and Finance, and to be able to use information and communication technologies at an advanced level.
9. To be able to use theoretical and practical knowledge gained in the field of International Banking and Finance at an advanced level.
10. To be able to benefit from other fields that form the basis of financial policies and to understand the interaction between these disciplines.
11. To be able to examine the basic problems in the field of International Banking and Finance with scientific methods, to interpret and evaluate the data.
12. To be able to take responsibility individually and as a team member to solve complex problems encountered in practice related to International Banking and Finance, and to produce solutions.
13. To be able to critically evaluate the knowledge and skills acquired in the fields of International Banking and Finance, to determine learning needs and to carry the learning process to an advanced level.
14. To inform experts or non-experts on financial issues, to share their ideas and problems and solution methods by supporting them with quantitative and qualitative data.

Po-Lo Matrix