LETTERING AND_X000D_ INTRODUCTION TO_X000D_ TYPOGRAPHY

Course Description

The course outlines the hand lettering as a beginning. Students examine their own handwriting and develop it as a design element. The course represents the typography on a basic context. With a description of typography and its relation to graphic design, this course has a beginner level. Historical development of typography: the emergence of the alphabet; the Latin alphabet; the development of printing and printed material. It is possible to overlap with the basic design attainments by the learning basic terminology on typography including typefaces, fonts, leading, kerning and alignment. Furthermore the theoretical and historical lectures, the course represents a creative and experimental studio work. This course is about exploring the relationship between the basic forms of letters and words, applying forms into typographic designs.

LETTERING AND_X000D_ INTRODUCTION TO_X000D_ TYPOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Ability to understand the anatomy of a letter, know letter classifications. (Solo: 3)
2. 02 To be able to create a new typeface set. (Solo: 2)
3. 03 Understanding of letter spacing, kerning, tracking, leading, alignments, hierarchy and be able to use these concepts in typographic designs. (Solo: 3)
4. 04 Comprehension of the history of typography, different press and printing techniques used throughout history. (Solo: 4)
5. 05 Ability to use paragraphs, single-column, multi-column and modular grids in book and magazine designs. (Solo: 2)
6. 06 Able to distinguish a good or unsuccessful typographic design. (Solo: 4)
7. 07 Ability to use letters, text and paragraphs as a design component with all other media elements. (Solo: 2)

Course Syllabus

Reference Books & Course Materials

1. 01 Lecturer's own notes
2. 02 Samara, T., 2006. Typography Workbook: A Real-world Guide to Using Type in Graphic Design. Rockport Publishers.
3. 03 De Jong, Cees, W., 2006. Sans serif: The ultimate sourcebook of classic and contemporary sans serif typography. London : Thames and Hudson.
4. 04 Harvey, M., 1996. Creative lettering today. 2nd ed. A&C Black.

Learning Outcomes

1. L01 Expresses(3) an idea, concept or phenomenon visually in a creative way SOLO 3
2. L02 Solves(3) the design problems encountered in the process SOLO 3
3. L03 Be able to symbolize(3) written texts with visual images SOLO 3
4. L04 Express(3) the terminology in the field properly and correctly. SOLO 3

Program Outcomes

1. P01 Integrate knowledge of interior architecture principles, spatial organization, and visual perception to develop user-centered, functional, aesthetically enriching, and innovative spatial solutions.
2. P02 Analyze and evaluate the relationships among user needs, functional constraints, ergonomics, accessibility, and universal design principles to develop interior architecture solutions across different design scales and contexts.
3. P03 Research, analyze, and relate historical, cultural, and theoretical knowledge to justify design decisions that respect local values while responding to global cultural diversity.
4. P04 Communicate design ideas effectively by integrating visual communication tools, manual and digital representation techniques, and appropriate digital technologies, including artificial intelligence-assisted visualization methods, where appropriate.
5. P05 Evaluate and integrate materials, color schemes, lighting, and furniture systems by considering user experience, environmental comfort, technical performance, and sustainability to create high-quality interior environments.
6. P06 Integrate environmental responsibility, occupant health, and ethical principles to develop sustainable, safe, and healthy interior architecture solutions and justify design decisions.
7. P07 Collaborate and coordinate with professionals from architecture, landscape architecture, engineering, and related disciplines by integrating multidisciplinary knowledge to develop comprehensive spatial solutions.
8. P08 Critically evaluate research, contemporary approaches, and artificial intelligence-assisted design and research methods to generate innovative knowledge and design solutions while sustaining lifelong learning and professional development.
9. P09 Justify professional decisions by integrating ethical principles, cultural, societal, and aesthetic responsibilities with the responsible, legal, and ethical use of digital technologies, including artificial intelligence.
10. P10 Plan, manage, and evaluate interior architecture projects by integrating technical systems, user-centered design methods, regulatory requirements, and contemporary digital project management and design technologies.
11. P11 Evaluate and reinterpret existing and historic interiors by integrating conservation principles, adaptive reuse strategies, and digital documentation techniques to support cultural continuity and sustainable heritage conservation.
12. P12 Integrate inclusive and socially responsible design approaches with entrepreneurship, lifelong learning, professional collaboration, and adaptation to technological transformation to contribute to the sustainable advancement of the profession and society.

Po-Lo Matrix