ADVERTISING DESIGN

Course Description

The aim of the course is to inform the students about advertisement, advertising and designer’s role in the AD World and capability to design advertisement besides to analyze them. In this course, students compare traditional and interactive outlets in order to develop a clear understanding of the differences and similarities between businesses in print and interactive media production. Students learn to apply traditional principles where they are appropriate and to discover and apply a new fundamental understanding to developing and working within the various print and interactive environments. Marketing, advertising and sales, addressing the elements and requirements of information distribution are also covered.

ADVERTISING DESIGN

Evaluation Tools (Active Term)

Course outcomes

1. 01 1. Identify(2), select(3) and apply(3) various media and styles to achieve desired results.
2. 02 2.Characterize(4) the strengths and functional value of various communications and advertising media, including print, packaging, P.O.P., billboards, television, broadcast, and the Web.
3. 03 3. Define (2) and Differentiate(4) traditional and contemporary styles.
4. 04 4. Identify (2) the principles of target marketing and market positioning.
5. 05 5. Design (4) an advertising campaign using at least two different types of media for a specified product or service.
6. 06 6. Evaluate technical and aesthetic characteristics of a project relative to specific design parameters.

Course Syllabus

Reference Books & Course Materials

1. 01 Lecturer's own notes.
2. 02 Creative Advertising, Mario Pricken.
3. 03 Bir Reklamcının İtirafları, David Ogilvy.
4. 04 The Poster, Art, Advertising, Design and Collecting, Ruth, E. Iskin.

Learning Outcomes

1. L01 The course will provide students with the knowledge to design elements that make the advertisement successful.
2. L02 Students will be able to apply this information in their careers by enabling them to define and communicate relevant requirements in advertising design.
3. L03 The role of visual arts in advertising will be explained.
4. L04 Fonts will be used as appropriate for the creation of printed ads.
5. L05 In designing the ads, how to prepare effective layout applications will be introduced.

Program Outcomes

1. P01 Integrate knowledge of interior architecture principles, spatial organization, and visual perception to develop user-centered, functional, aesthetically enriching, and innovative spatial solutions.
2. P02 Analyze and evaluate the relationships among user needs, functional constraints, ergonomics, accessibility, and universal design principles to develop interior architecture solutions across different design scales and contexts.
3. P03 Research, analyze, and relate historical, cultural, and theoretical knowledge to justify design decisions that respect local values while responding to global cultural diversity.
4. P04 Communicate design ideas effectively by integrating visual communication tools, manual and digital representation techniques, and appropriate digital technologies, including artificial intelligence-assisted visualization methods, where appropriate.
5. P05 Evaluate and synthesize appropriate materials, color schemes, lighting, and furniture systems using up-to-date technologies and aesthetic principles to shape experiential atmospheres.
6. P06 Integrate environmental responsibility, occupant health, and ethical principles to develop sustainable, safe, and healthy interior architecture solutions and justify design decisions.
7. P07 Collaborate and coordinate with professionals from architecture, landscape architecture, engineering, and related disciplines by integrating multidisciplinary knowledge to develop comprehensive spatial solutions.
8. P08 Critically evaluate research, contemporary approaches, and artificial intelligence-assisted design and research methods to generate innovative knowledge and design solutions while sustaining lifelong learning and professional development.
9. P09 Justify professional decisions by integrating ethical principles, cultural, societal, and aesthetic responsibilities with the responsible, legal, and ethical use of digital technologies, including artificial intelligence.
10. P10 Plan, manage, and evaluate interior architecture projects by integrating technical systems, user-centered design methods, regulatory requirements, and contemporary digital project management and design technologies.
11. P11 Evaluate and reinterpret existing and historic interiors by integrating conservation principles, adaptive reuse strategies, and digital documentation techniques to support cultural continuity and sustainable heritage conservation.
12. P12 Integrate inclusive and socially responsible design approaches with entrepreneurship, lifelong learning, professional collaboration, and adaptation to technological transformation to contribute to the sustainable advancement of the profession and society.

Po-Lo Matrix