VIDEOART AND MULTIMEDIA

Course Description

This course provides an introduction to the topic of video imaging and multimedia. Technical components include all aspects of image production: image acquisition and digitization, basic editing and final output. The Basic training of Adobe after Effect and In-design program is the main topic in this course. After Effects gives the power to create amazing visual effects and motion graphics, and In-design program enables them to create responsive interactive and multimedia graphic design. The main projects of this course will be: TV advertising design in the course of video and motion graphics, Self-expressive video art, in which the students are interested, Multimedia magazine, which contains video and audio forms of text in online and interactive form.

VIDEOART AND MULTIMEDIA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 What Adobe After Effects is and what it can potentially do for your video creations.
2. 02 Working with text, shape layers, and basic animation.
3. 03 Demonstrate working with masks.
4. 04 Demonstrate animating layers.
5. 05 Advanced video creation and editing techniques.
6. 06 Advanced video creation and editing techniques.

Course Syllabus

Reference Books & Course Materials

1. 01 Rush, M., 2007, Video Art, 2 ed. China: Thames & Hudson
2. 02 Rush, M., 2005, New Media in Art, Singapore: Thames & Hudson
3. 03 http://videoart.net/
4. 04 Adobe After effect Guide book

Learning Outcomes

1. L01 Choose Adobe software tools for video editing as a multimedia tool SOLO 2
2. L02 Working with text, shape layers, and basic animation for developing video production SOLO 5
3. L03 Demonstrate working with masks and tools SOLO 4
4. L04 Combine different effects and transitions SOLO 3
5. L05 Students can express what they see by drawing SOLO 3

Program Outcomes

1. P01 Integrate knowledge of interior architecture principles, spatial organization, and visual perception to develop user-centered, functional, aesthetically enriching, and innovative spatial solutions.
2. P02 Analyze and evaluate the relationships among user needs, functional constraints, ergonomics, accessibility, and universal design principles to develop interior architecture solutions across different design scales and contexts.
3. P03 Research, analyze, and relate historical, cultural, and theoretical knowledge to justify design decisions that respect local values while responding to global cultural diversity.
4. P04 Communicate design ideas effectively by integrating visual communication tools, manual and digital representation techniques, and appropriate digital technologies, including artificial intelligence-assisted visualization methods, where appropriate.
5. P05 Evaluate and synthesize appropriate materials, color schemes, lighting, and furniture systems using up-to-date technologies and aesthetic principles to shape experiential atmospheres.
6. P06 Integrate environmental responsibility, occupant health, and ethical principles to develop sustainable, safe, and healthy interior architecture solutions and justify design decisions.
7. P07 Collaborate and coordinate with professionals from architecture, landscape architecture, engineering, and related disciplines by integrating multidisciplinary knowledge to develop comprehensive spatial solutions.
8. P08 Critically evaluate research, contemporary approaches, and artificial intelligence-assisted design and research methods to generate innovative knowledge and design solutions while sustaining lifelong learning and professional development.
9. P09 Justify professional decisions by integrating ethical principles, cultural, societal, and aesthetic responsibilities with the responsible, legal, and ethical use of digital technologies, including artificial intelligence.
10. P10 Plan, manage, and evaluate interior architecture projects by integrating technical systems, user-centered design methods, regulatory requirements, and contemporary digital project management and design technologies.
11. P11 Evaluate and reinterpret existing and historic interiors by integrating conservation principles, adaptive reuse strategies, and digital documentation techniques to support cultural continuity and sustainable heritage conservation.
12. P12 Integrate inclusive and socially responsible design approaches with entrepreneurship, lifelong learning, professional collaboration, and adaptation to technological transformation to contribute to the sustainable advancement of the profession and society.

Po-Lo Matrix