COMMERCIAL PHOTOGRAPHY

Course Description

The main aim of Commercial Photography is to establish moderately advanced photographic practices geared towards an understanding of the commercial application and development of photographic skills. Commercial photography covers a wide range of photographic disciplines. In this course students learn the principles behind photographic lighting, study the art of portrait photography, or develop their time-lapse photography skills. In the Commercial Photography course, students will be able to build valuable technical, critical and business skills through lectures, seminars, tutorials, workshops and group works. The focus of commercial photography course is on commercial photography shooting and posing, plus lighting and creative techniques.

COMMERCIAL PHOTOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 to construct in-depth knowledge in color and black and white photography.
2. 02 to assess different photographic types and production techniques.
3. 03 to conduct the photographic equipment in studio and on location.
4. 04 to implement different editing techniques in Lightroom and Capture One.

Course Syllabus

Reference Books & Course Materials

1. 01 Scott Kelby, 2026. The iPhone Photography Book (2nd Edition): How to get professional-looking images using the awesome camera you always have with you
2. 02 Henry Carroll, 2014. Read This If You Want to Take Great Photographs
3. 03 James Luciana, 2000. Black-And-White Photography Manifest Visions: Manifest Visions : An International Collection

Learning Outcomes

1. L01 Students will apply Photography techniques to create ideas for commercial purposes SOLO 4
2. L02 Students analyze Photographs in terms of composition and frame of the object SOLO 4
3. L03 Students express their ideas about creative contents for photography SOLO 3
4. L04 Students will develop new perspectives about commercial contents SOLO 5

Program Outcomes

1. P01 Be able to understand and apply security protocol and tools to security challenges faced in organizations
2. P02 Be able to design security software to combat security issues
3. P03 Be able to identify, categorize, and develop security solutions for computer orientated challenges.
4. P04 Be able to demonstrate autonomy and responsibility in managing computer security projects
5. P05 Be able to follow the state of the arts concepts in computer technology security
6. P06 Be able to design, implement, and evaluate a computational system to meet desired security needs within realistic constraints
7. P07 Be able to use appropriate security techniques, protocols, skills, and tools necessary for securing computer systems
8. P08 Be able to apply effective communication skills consistent with the professional environment
9. P09 Be able to apply effective collaboration skills in teamwork consistent with the professional environment
10. P10 Be able to apply appropriate security technology and techniques to facilitate a safe operation in an organization

Po-Lo Matrix