PRINCIPLES OF DIGITAL MARKETING

Course Description

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PRINCIPLES OF DIGITAL MARKETING

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing (8th ed.). Pearson.

Learning Outcomes

1. L01 Apply data-driven relationship marketing techniques to build and manage customer engagement across digital platforms. SOLO 3
2. L01 Explain the micro- and macro-environmental factors shaping the digital marketplace and their implications for marketing decision-making. SOLO 4
3. L02 Develop digital marketing strategies that integrate branding and marketing mix elements appropriate to online platforms. SOLO 4
4. L04 Design approaches for delivering an effective digital customer experience that align with contemporary digital marketing practices. SOLO 5

Program Outcomes

1. P01 Be able to understand and apply security protocol and tools to security challenges faced in organizations
2. P02 Be able to design security software to combat security issues
3. P03 Be able to identify, categorize, and develop security solutions for computer orientated challenges.
4. P04 Be able to demonstrate autonomy and responsibility in managing computer security projects
5. P05 Be able to follow the state of the arts concepts in computer technology security
6. P06 Be able to design, implement, and evaluate a computational system to meet desired security needs within realistic constraints
7. P07 Be able to use appropriate security techniques, protocols, skills, and tools necessary for securing computer systems
8. P08 Be able to apply effective communication skills consistent with the professional environment
9. P09 Be able to apply effective collaboration skills in teamwork consistent with the professional environment
10. P10 Be able to apply appropriate security technology and techniques to facilitate a safe operation in an organization

Po-Lo Matrix