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Cyprus International University
TR

PRINCIPLES OF DIGITAL MARKETING

Course
MRKT213 - PRINCIPLES OF DIGITAL MARKETING
Department
Digital Media and Marketing - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 0 + 0
Course Coordinator(s)
Assoc. Prof. Dr. Ahmad ALJARAH
Prerequisite
-
Keywords

Course Description

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PRINCIPLES OF DIGITAL MARKETING

Evaluation Tools (Active Term)

Item Type Weight (%)
Final Exam Final 40
Midterm Exam Midterm 40
Quiz 1 Quiz 10
Qui 2 Quiz 10
Total 100

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Week Topic
Week 1 General Introduction
Week 2 Introducing digital marketing
Week 3 Online marketplace analysis: micro-environment
Week 4 The digital macro-environment
Week 5 Midterm Exam
Week 6 General Discussion
Week 7 Digital marketing strategy Part 1
Week 8 Digital marketing strategy Part 2
Week 9 Digital branding and the marketing mix Part 1
Week 10 Digital branding and the marketing mix Part 2
Week 11 Data-driven relationship marketing using digital platforms Part 1
Week 12 Data-driven relationship marketing using digital platforms Part 2
Week 13 Delivering the digital customer experience
Week 14 Revision
Week 15 Final Exam

Reference Books & Course Materials

  1. 01 Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing (8th ed.). Pearson.

Learning Outcomes

  1. L01 Apply data-driven relationship marketing techniques to build and manage customer engagement across digital platforms. SOLO 3
  2. L01 Explain the micro- and macro-environmental factors shaping the digital marketplace and their implications for marketing decision-making. SOLO 4
  3. L02 Develop digital marketing strategies that integrate branding and marketing mix elements appropriate to online platforms. SOLO 4
  4. L04 Design approaches for delivering an effective digital customer experience that align with contemporary digital marketing practices. SOLO 5

Program Outcomes

  1. P01 Create a user interface in a contemporary object-oriented language to allow users to access business data
  2. P02 Identify and analyze user needs and take them into account in the selection, creation, integration, evaluation and administration of computing-based systems
  3. P03 Analyze common business functions and identify, design, and develop appropriate information technology solutions
  4. P04 Design and develop software solutions for contemporary business environments by employing appropriate problem-solving strategies
  5. P05 Configure and administer database server to support contemporary business environments.
  6. P06 Administer or mange a relational database for a small to medium size company
  7. P07 Be able to effectively integrate IT-based solutions into the user environment
  8. P08 Understand professional, ethical, legal, security and social issues and responsibilities
  9. P09 Be able to apply effective communication skills consistent with the professional environment
  10. P10 Be able to apply effective collaboration skills in teamwork consistent with the professional environment

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 Average
L01 - - - - - - - - - - -
L01 - - - - - - - - - - -
L02 - - - - - - - - - - -
L04 - - - - - - - - - - -