FUNDAMENTALS OF ELECTRONIC COMMERCE

Course Description

This course explores the principles and practices of E-Commerce, focusing on how digital platforms transform business operations and customer interactions. In this course, students will learn about key topics such as online marketplaces, payment systems, digital marketing, and cybersecurity in E-Commerce. The course emphasizes the development of effective E-Commerce strategies, exploring tools for designing and managing online businesses. Case studies and projects will provide hands-on experience, enabling students to understand and apply concepts in real-world scenarios. By completion of the course, students will be equipped with the knowledge and skills to successfully implement and manage E-Commerce initiatives in diverse business contexts.

FUNDAMENTALS OF ELECTRONIC COMMERCE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Laudon, K. C., & Traver, C. G. (2021). E-commerce 2020-2021: business, technology, society. Pearson.
2. 02 Laudon, K. C., & Traver, C. G. (2023). E-commerce 2023: business, technology, society. 17th Edition. Pearson.

Learning Outcomes

1. L01 Define and describe the fundamental concepts and objectives of electronic commerce in digital business environments. SOLO 3
2. L02 Classify different types of e-commerce models and compare their strategic positioning in digital markets. SOLO 4
3. L04 Analyze digital business environments and develop effective e-commerce strategies aligned with organizational goals. SOLO 4.5
4. L04 Design and evaluate implementation roadmaps for e-commerce initiatives by identifying operational and technological capability gaps. SOLO 5
5. L05 Analyze value creation processes in e-commerce by linking customer value, firm value, and digital performance metrics such as CLV and conversion rate. SOLO 3.5
6. L06 Analyze and integrate multiple digital channels to ensure a seamless online customer experience across e-commerce platforms. SOLO 4.5
7. L07 Analyze and manage digital customer data and information processes to support effective e-commerce decision-making. SOLO 4
8. L08 Evaluate e-commerce performance using key digital marketing metrics such as CAC, ROAS, conversion rate, and customer retention. SOLO 4.5
9. L09 Design and evaluate organizational structures and strategic readiness for implementing e-commerce initiatives. SOLO 5

Program Outcomes

1. P01 Create a user interface in a contemporary object-oriented language to allow users to access business data
2. P02 Identify and analyze user needs and take them into account in the selection, creation, integration, evaluation and administration of computing-based systems
3. P03 Analyze common business functions and identify, design, and develop appropriate information technology solutions
4. P04 Design and develop software solutions for contemporary business environments by employing appropriate problem-solving strategies
5. P05 Configure and administer database server to support contemporary business environments.
6. P06 Administer or mange a relational database for a small to medium size company
7. P07 Be able to effectively integrate IT-based solutions into the user environment
8. P08 Understand professional, ethical, legal, security and social issues and responsibilities
9. P09 Be able to apply effective communication skills consistent with the professional environment
10. P10 Be able to apply effective collaboration skills in teamwork consistent with the professional environment

Po-Lo Matrix