PUBLIC RELATIONS FOR HEALTH SERVICES
- Course
- HOMM510 - PUBLIC RELATIONS FOR HEALTH SERVICES
- Department
- Health Care Organizations Management - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
- -
Course Description
-
PUBLIC RELATIONS FOR HEALTH SERVICES
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to Public Relations in Health Services |
| Week 2 | Communication Theories and Models in Health PR |
| Week 3 | Healthcare Institutions and Stakeholders |
| Week 4 | The Role of PR in Nursing and Patient Care |
| Week 5 | PR Tools and Techniques in Health Services |
| Week 6 | Digital Media and Social Media in Healthcare PR, Media Relations Toolkit for Healthcare Institutions |
| Week 7 | Crisis Communication in Health Services |
| Week 8 | Ethics and Legal Considerations in Health PR |
| Week 9 | Image and Reputation Management for Health Institutions |
| Week 10 | Public Health Campaigns and Community Relations |
| Week 11 | Defining Public Relation Problems |
| Week 12 | Research and Evaluation in Health PR |
| Week 13 | Designing A Public Health Awareness Campaign Using PR Techniques |
| Week 14 | Community Relations Project for Increasing Health Literacy |
| Week 15 | FINAL EXAM |
Reference Books & Course Materials
- 01 1. Barry, C. L., & Brescoll, V. L. (2015). Public Relations and Communication in Healthcare. Oxford University Press.
- 02 2. Cutlip, S. M., Center, A. H., & Broom, G. M. (2012). Effective Public Relations (11th ed.). Pearson.
- 03 3.Miller, S. (2019). Health Communication: Theory and Practice. Routledge
- 04 4. Seitel, F. P. (2020). The Practice of Public Relations (13th ed.). Pearson
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 PO1: Become knowledge workers who whose focus will be on continuous learning as their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in health sector.
- P02 PO2: Developed various skills and acquired the necessary knowledge which are required to keep improving themselves by working independently.
- P03 PO3: Become among the best professionals in the health care industry due to their developed skills and gathered knowledge which will set them apart from the competition.
- P04 PO4: Been able to apply appropriate methods and analytical procedures to analyze health-related issues faced by the organizations and empirically investigate and propose creative and valid solutions based on this analysis.
- P05 PO5: Learnt to use technology in class and research in an ethical and secured manner by implementing these skills in their professional and private lives.
- P06 PO6: Gained the ability to apply theories and use appropriate management tools and methods collaboratively in order to develop strategic decisions which are specific to unique health management contexts.
- P07 PO7: Practiced and mastered communicating effectively, both verbally and in writing, with individuals from different cultures within and outside the academia and organizations.
- P08 PO8: Been able to implement the learnt skills and knowledge, by developing research-based solutions to current regional and global health issues.
- P09 PO9: Developed enthusiasm and awareness about the environment by associating health and management theories with ethical and environmental approaches in order to further study and investigate critical health managerial issues.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.