COMMUNICATION METHODS USED IN HEALTH SECTOR

Course Description

The aim of this course is to examine communication and marketing methods which health institutions prefer to use to reach foreign patients and to examine the channels that patients prefer to use to reach hospitals. In this course, students will understand the factors affecting the preferences of foreign patients, such as the reputation and brand values of countries and health organizations, price, quality service. They will learn the communication and marketing methods used by the countries, cities and health organizations. At the end of this course, students will have a comprehensive understanding of medical and health travel and will learn how medical travel services are marketed around the world, competition and best practices in different countries.

COMMUNICATION METHODS USED IN HEALTH SECTOR

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Describe the basics and development of corporate communication.
2. 02 Can relate corporate reputation, strong brand creation, corporate identity and public relations in health sector and make comparison.
3. 03 Evaluate and visualize methods and communication channels used by health organizations.
4. 04 Students can show and compare the different traditional media channels used by health organizations in competition.
5. 05 Students can compare and compare the different digital media channels used by health organizations in competition.
6. 06 Can design and plan communication campaigns for health organizations and discuss the effectiveness of campaigns.
7. 07 Compare the communication studies and methods used by institutions and countries in medical tourism and explain them with examples.
8. 08 They can classify and outline what the corporations need to do in times of crisis.
9. 09 Explain the importance of interpersonal communication in health, relate healthy lifestyles and organizations to achieve business objectives.
10. 10 Strategic communication in healthcare and healthcare campaigns for the public good

Course Syllabus

Reference Books & Course Materials

1. 01 Journal of Healthcare Communications, http://healthcare-communications.imedpub.com/
2. 02 Corporate Communications An International Journal, https://www.researchgate.net/journal/1356-3289_Corporate_Communications_An_International_Journal
3. 03 Media Planning and Media Relations Guide, GW Canser Instute, The George Washington Univ. Communication Training for CCC Professionals 101 | Media Planning and Media Relations Guide |© 2015 GW Cancer Institute
4. 04 https://www.researchgate.net/publication/232806417_Corporate_communication_management_A_framework_based_on_decision-making_with_reference_to_communication_resources

Learning Outcomes

1. L01 Describe the basics and development of corporate communication. SOLO 2
2. L02 Explain the importance of interpersonal communication in health, and relate healthy lifestyles and organizations to achieve business objectives. SOLO 4
3. L03 Compare corporate reputation, strong brand creation, corporate identity, and public relations in the health sector. SOLO 4
4. L04 Evaluate and visualize methods and communication channels used by health organizations. SOLO 4
5. L05 Can design and plan communication campaigns for health organizations and discuss the effectiveness of campaigns. SOLO 5
6. L06 Compare the communication studies and methods used by institutions and countries in medical tourism and explain them with examples. SOLO 4

Program Outcomes

1. P01 PO1: Become knowledge workers who whose focus will be on continuous learning as their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in health sector.
2. P02 PO2: Developed various skills and acquired the necessary knowledge which are required to keep improving themselves by working independently.
3. P03 PO3: Become among the best professionals in the health care industry due to their developed skills and gathered knowledge which will set them apart from the competition.
4. P04 PO4: Been able to apply appropriate methods and analytical procedures to analyze health-related issues faced by the organizations and empirically investigate and propose creative and valid solutions based on this analysis.
5. P05 PO5: Learnt to use technology in class and research in an ethical and secured manner by implementing these skills in their professional and private lives.
6. P06 PO6: Gained the ability to apply theories and use appropriate management tools and methods collaboratively in order to develop strategic decisions which are specific to unique health management contexts.
7. P07 PO7: Practiced and mastered communicating effectively, both verbally and in writing, with individuals from different cultures within and outside the academia and organizations.
8. P08 PO8: Been able to implement the learnt skills and knowledge, by developing research-based solutions to current regional and global health issues.
9. P09 PO9: Developed enthusiasm and awareness about the environment by associating health and management theories with ethical and environmental approaches in order to further study and investigate critical health managerial issues.

Po-Lo Matrix