ENTREPRENEURSHIP
- Course
- BUSN538 - ENTREPRENEURSHIP
- Department
- Master of Business Administration - English - Master
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Assoc. Prof. Dr. Georgiana KARADAŞ
- Prerequisite
- -
- Keywords
Course Description
The course aims to familiarize students with the definition, characteristics of entrepreneurship and entrepreneurial thinking: the process by which entrepreneurs identify business ideas, evaluate and analyze their feasibility and change them into successful business. An entrepreneurial approach is appropriate for both large and small businesses belonging to private and public sectors. The students will develop a critical understanding of the nature of enterprise, entrepreneurship within the service industry together with actual entrepreneurial competence/skills.
ENTREPRENEURSHIP
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Final exam | Final | 40 |
| Article sum and Pres | Project | 30 |
| Case study pres and sum | Assignment | 30 |
| Total | 100 | |
Course outcomes
- 01 By the completion of the course the students should be able to do the following:1- assess the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior,
- 02 2- discuss what is meant by entrepreneurship from a theoretical and practical perspective
- 03 3- provide suggestions/implications for entrepreneurial business practice in their case studie
- 04 discuss the relevant concepts and usage of practical cases/activities
- 05 -demonstrating the use of learning resources
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Chapter 1 Introduction to Entrepreneurship |
| Week 3 | Chapter 2 Recognizing Opportunities and Generating Ideas |
| Week 4 | Chapter 3 Feasibility Analysis |
| Week 5 | Chapter 3 Feasibility Analysis |
| Week 6 | Chapter 4 Developing an Effective Business Model |
| Week 7 | Mid-term week |
| Week 8 | Mid-term week |
| Week 9 | Videos and Project Criteria/Article presentation |
| Week 10 | Chapter 5 Industry and Competitor Analysis /Article presentation |
| Week 11 | Chapter 5 Industry and Competitor Analysis /Article presentation |
| Week 12 | Chapter 6 Writing a Business Plan/ Project presentation |
| Week 13 | Chapter 6 Writing a Business Plan/ Project presentation |
| Week 14 | Chapter 12 The Importance of Intellectual Property |
| Week 15 | Final exam |
Reference Books & Course Materials
- 01 Bruce R. Barringer 7th Edition (2024). Entrepreneurship: Successfully Launching New ventures
Learning Outcomes
- The students demonstrate the use of learning resources SOLO 3
- L01 The students will have assessed the attitudes, values, characteristics, behavior, and processes associated with successful entrepreneurial behavior, SOLO 5
- L02 The students discuss what is meant by entrepreneurship from a theoretical and practical perspective SOLO 5
- L03 The students provide suggestions/implications for entrepreneurial business practice in their case studies SOLO 5
- L04 The students discuss the relevant concepts and usage of practical cases/activities SOLO 5
Program Outcomes
- P01 PO1: Become knowledge workers who whose focus will be on continuous learning as their competitive advantage by learning new methods and skills which they can use both in their lives and workplace, especially in health sector.
- P02 PO2: Developed various skills and acquired the necessary knowledge which are required to keep improving themselves by working independently.
- P03 PO3: Become among the best professionals in the health care industry due to their developed skills and gathered knowledge which will set them apart from the competition.
- P04 PO4: Been able to apply appropriate methods and analytical procedures to analyze health-related issues faced by the organizations and empirically investigate and propose creative and valid solutions based on this analysis.
- P05 PO5: Learnt to use technology in class and research in an ethical and secured manner by implementing these skills in their professional and private lives.
- P06 PO6: Gained the ability to apply theories and use appropriate management tools and methods collaboratively in order to develop strategic decisions which are specific to unique health management contexts.
- P07 PO7: Practiced and mastered communicating effectively, both verbally and in writing, with individuals from different cultures within and outside the academia and organizations.
- P08 PO8: Been able to implement the learnt skills and knowledge, by developing research-based solutions to current regional and global health issues.
- P09 PO9: Developed enthusiasm and awareness about the environment by associating health and management theories with ethical and environmental approaches in order to further study and investigate critical health managerial issues.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | |
| L01 | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - |