CORPORATE IDENTITY DESIGN

Course Description

Corporate identity of a company refer to the ethos, aims and values of an organization and how it is perceived by its customers and the rest of the marketplace. By discussion and comparison visual expression of an organization's unique identity is explored by exemplifying companies such as BP, IBM and Coca-Cola. Within this context, concepts, symbols, sign systems, analysis of successful corporate identity applications, differences between brand, identity, and logo design, cohesive brand identity across multiple platforms, implementing the corporate identity system on the internet are presented. Students are expected to develop corporate identity a company and communicate them by through design working on the name, logotype and related products.

CORPORATE IDENTITY DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 To understand develop a strong brand identity
2. 02 To understand designing brand identity Logo and Website
3. 03 To understand color effects of Co ID projects - Color Palette

Course Syllabus

Reference Books & Course Materials

1. 01 Corporate Communication: A Guide to Theory and Practice 5th Edition by Joep P. Cornelissen (Author)
2. 02 Branding and Corporate Identity – November 6, 2008 by Barbara Wasmuht (Author)
3. 03 Building Corporate Identity, Image and Reputation in the Digital Era Edited By T C Melewar, Charles Dennis, Pantea Foroudi Copyright 2021
4. 04 Logotype: (Corporate Identity Book, Branding Reference for Designers and Design Students) (Mini) – October 11, 2016 by Michael Evamy (Author)

Learning Outcomes

1. L01 Develop a strong corporate identity. SOLO 5
2. L02 Illustrate the Corporate Identity Logo and create other Corporate Identity Design Elements. SOLO 5
3. L03 Combine color theory, design principles, typography to prepare Corporate Identity Design Guideline. SOLO 3
4. L04 Apply ethical, sustainable, and culturally sensitive design practices SOLO 4

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix