ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES

Course Description

Tourism businesses are quite commonly started by entrepreneurs who play significant roles in adapting the supply of leisure and recreational opportunities. This course intends to provide understanding on the importance of creative thinking, risk taking, being innovative to transform ideas into commercially viable business solutions in tourism and hospitality industries. The main topics covered include the concepts of entrepreneurship and entrepreneurial management and their characteristics, comparison of these concepts with classical management styles, entrepreneurship and innovation, the relationship between economic development and entrepreneurship, the characteristics, importance and functional problems of small businesses within the tourism and hospitality industry.in this study student learn how evaluate their potential as an entrepreneur.

ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES

Evaluation Tools (Active Term)

Course outcomes

1. 01 Describe the examples of current entrepreneurs, their companies
2. 02 Evaluate the personal attributes and skills that characterize the “successful” entrepreneur.
3. 03 Compare their personal characteristics and interests to that of the “successful” entrepreneur.
4. 04 Identify and assess sources of support for small businesses and entrepreneurs.
5. 05 Discuss the critical factors that are used to identify business start-up ideas – including forms of ownership.

Course Syllabus

Reference Books & Course Materials

1. 01 Ateljevic,J., Page,S.J. Tourism and entrepreneurship International activities , Butterworth=Heinemann, 2009.
2. 02 Blundel, R., Lockett, N., Wang, C., & Mawson, S. (2021). Exploring entrepreneurship (3rd ed.). SAGE Publications Ltd.
3. 03 Correia, A., Lopes, J. D., & Portugal, M. (Eds.). (2024). International case studies in innovation and entrepreneurship in tourism. Routledge.

Learning Outcomes

1. L01 Apply theories of entrepreneurial activities and processes. SOLO 4
2. L02 Compare their personal characteristics with those of the "successful" entrepreneur. SOLO 4
3. L03 Predict how to support small businesses and entrepreneurs. SOLO 4
4. L04 Identify the critical factors that impact business startup ideas. SOLO 2

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix