HISTORY OF GRAPHIC DESIGN

Course Description

The course concerns with the history of graphic design beginning from the first representations of visual communication. Students get a general information about the evolution of graphic design in different realms. Gutenberg's print press is a milestone. Arts and Crafts Movement, Art Nouveau, the effects of Industrial Revolution on graphic design is the main focus issues. Different design movements will be represented with a comparative analysis. The main concern is to make links between the concepts, art movements, and historical events. The course ends with the First Things First Manifest which has been declared at 1964 by Ken Garland. With this critical point, students are expected to comprehend the changing role of graphic design.

HISTORY OF GRAPHIC DESIGN

Evaluation Tools (Active Term)

Course outcomes

1. 01 1- Review(4) the formal elements (e.g. line, color, composition, perspective, etc.) of works of art "
2. 02 2- Demonstrate(4) fluency and understanding of the major historical movements, styles and developments in graphic design.
3. 03 3- Identify(2) major works of graphic design from the time periods and cultures
4. 04 4- Analyze(4) and critically respond to examples of graphic design
5. 05 5- Apply (3 ) theoretical concepts to graphic designs

Course Syllabus

Reference Books & Course Materials

1. 01 Arntson, A.E., 2007. Graphic Design Basics. 5th ed. USA: Thomson-Wadsworth.
2. 02 Aynsley, J., 2004. Pioneers of Modern Graphic Design, A Complete History. 2nd ed. Hong Kong: Octopus Publishing Group Ltd.
3. 03 Meggs' History of Graphic Design, Fifth Edition. Philip B. Meggs, Alston W. Purvis
4. 04 http://www.designhistory.org/

Learning Outcomes

1. L01 1- Review(4) the formal elements (e.g. line, color, composition, perspective, etc.) of works of art "
2. L02 2- Demonstrate(4) fluency and understanding of the major historical movements, styles and developments in graphic design.
3. L03 3- Identify(2) major works of graphic design from the time periods and cultures
4. L04 4- Analyze(4) and critically respond to examples of graphic design
5. L05 5- Apply (3 ) theoretical concepts to graphic designs

Program Outcomes

1. P01 The student chooses the design principles and can match the application
2. P02 Students will be able to define national and international values in art and design
3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
4. P04 The student can adjust the time correctly to complete his / her graphic application
5. P05 The student matches the relationship between image and meaning
6. P06 Students can express what they see by drawing
7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
8. P08 Defines and lists art and design materials
9. P09 Expresses an idea, concept or phenomenon visually in a creative way
10. P10 Solves the design problems encountered in the process
11. P11 Symbolizes concepts, situations, and objects in the visual context
12. P12 Develops design projects by recalling basic graphic design principles
13. P13 Applies technology effectively in the design process
14. P14 Can think critically and question theoretical gains in the context
15. P15 Relate the past, present, and future of design
16. P16 Can perform original works related to the field and evaluate the results
17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
18. P18 Improves communication skills for teamwork
19. P19 Can effectively discuss, criticize and form theory about the field
20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
22. P22 Can associate written texts with visual images
23. P23 Can observe and compare in the context of art criticism methods
24. P24 Can apply legal regulations and procedures in the field
25. P25 Be able to associate written texts with visual images

Po-Lo Matrix