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TR

PUBLIC ADDRESS

Course
COMM322 - PUBLIC ADDRESS
Department
Advertising and Public Relations - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 3 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.

PUBLIC ADDRESS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Students will summarize how to organize a presentation
  2. 02 Students will express how to deliver a speech
  3. 03 Students will describe ethical rules in public speech
  4. 04 Students will analyze the audience

Course Syllabus

Week Topic
Week 1 Introduction to the Course
Week 2 Speaking in Public
Week 3 History of Public Speaking
Week 4 Public Speaking and Critical Thinking
Week 5 Ethics and Public Speaking
Week 6 Listening and Critical Thinking
Week 7 Organizing the Speech
Week 8 Midterm exams
Week 9 Selecting a Topic and a Purpose
Week 10 Analyzing the Audience
Week 11 Demographic Audience Analysis & Situational Audience Analysis
Week 12 Speech Delivery
Week 13 The Speaker's Body - Voice
Week 14 The Speaker's Body - Body Language
Week 15 Final Exams

Reference Books & Course Materials

  1. 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011

Learning Outcomes

  1. L01 Explains (4) how a presentation should be organized. SOLO 4
  2. L02 Explains (4) the important points in delivering an effective speech. SOLO 4
  3. L03 Describes (3) the ethical rules in public speech. SOLO 3
  4. L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4

Program Outcomes

  1. P01 The student chooses the design principles and can match the application
  2. P02 Students will be able to define national and international values in art and design
  3. P03 Students will be able to define abstract and concrete design concepts and express them in composition
  4. P04 The student can adjust the time correctly to complete his / her graphic application
  5. P05 The student matches the relationship between image and meaning
  6. P06 Students can express what they see by drawing
  7. P07 Identifies the traces, aligns, and calculates the hierarchy of typographic elements
  8. P08 Defines and lists art and design materials
  9. P09 Expresses an idea, concept or phenomenon visually in a creative way
  10. P10 Solves the design problems encountered in the process
  11. P11 Symbolizes concepts, situations, and objects in the visual context
  12. P12 Develops design projects by recalling basic graphic design principles
  13. P13 Applies technology effectively in the design process
  14. P14 Can think critically and question theoretical gains in the context
  15. P15 Relate the past, present, and future of design
  16. P16 Can perform original works related to the field and evaluate the results
  17. P17 Designs and produces different visual areas such as multimedia, advertising graphics, animation, new media, printmaking, and photography
  18. P18 Improves communication skills for teamwork
  19. P19 Can effectively discuss, criticize and form theory about the field
  20. P20 Student can organize paragraphs, single-column, multi-column and modular grids in book and magazine designs
  21. P21 Can plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  22. P22 Can associate written texts with visual images
  23. P23 Can observe and compare in the context of art criticism methods
  24. P24 Can apply legal regulations and procedures in the field
  25. P25 Be able to associate written texts with visual images

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 Average
L01 - - - - - - - - - - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - - - - - - - - - - -