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Cyprus International University
TR

SEMIOTICS OF IMAGE

Course
GRDE503 - SEMIOTICS OF IMAGE
Department
Graphic Design - English - Master
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
8
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course explores the relationship between image and meaning. Students learn and use visual semiotic analysis approach. Advertisements, signs, symbols, films and everyday objects may be the subject of research. Art exhibitions and artwork are also suitable for research environments. The connection between image and meaning is examined in the context of Barthes, Panofsky and Fiske's theories. The relationship between signifier, signifier, sign, semantic definitions, semantic, syntactic and functional analysis methods are investigated and evaluated. Students write observations and semiotic analyzes and report on related topics. Visual materials such as exhibitions, works of art and films can be considered as a subject for examinations.

SEMIOTICS OF IMAGE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Week Topic
Week 1 WEEK-1: WHAT IS SEMIOTICS?
Week 2 WEEK-2: ICON-INDEX-SYMBOL
Week 3 WEEK-3: CASE STUDY AESCULAP & CADUCEUS
Week 4 WEEK-4: CASE STUDY ANALYSIS
Week 5 WEEK-5: CLASS DISCUSSIONS
Week 6 WEEK-6: WHERE DO THE SYMBOLS COME FROM
Week 7 WEEK-7: CLASS DISCUSSIONS
Week 8 MIDTERM WEEK
Week 9 WEEK-9: CLASS DISCUSSIONS
Week 10 WEEK-10: SEMIOTICAL APPROACH TO ARCHETYPES
Week 11 WEEK-11: CASE STUDY ON ADVERTISEMENTS
Week 12 WEEK-12: CASE STUDY ON TITLE SEQUENCES
Week 13 WEEK-13: CLASS DISCUSSIONS
Week 14 WEEK-14: CASE STUDY ON MOVIES
Week 15 WEEK-15: CLASS DISCUSSIONS

Reference Books & Course Materials

  1. 01 WAYS OF SEEING, JOHN BERGER
  2. 02 LECTURER'S NOTES
  3. 03 MYTHOLOGIES, ROLAND BARTHES, LINK FOR PDF: https://soundenvironments.files.wordpress.com/2011/11/roland-barthes-mythologies.pdf

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  2. P02 Observation and comparison in the context of art criticism methods
  3. P03 Can effectively discuss, criticize and form a theory about the field
  4. P04 Can perform original works related to the field and evaluate the results
  5. P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
  6. P06 Associate knowledge, methods and techniques related to the field with other disciplines
  7. P07 Discuss on current issues in art and design environment
  8. P08 Start a national or international art event
  9. P09 Produces innovative and original art/design works
  10. P10 Criticize the theories and practices in the field of art and design
  11. P11 Can create original art and design works

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