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Cyprus International University
TR

ADVERTISEMENT DESIGN

Course
GRDE307 - ADVERTISEMENT DESIGN
Department
Institute of Graduate Studies and Research
Course Type
Scientific Preparation
Status
Required
Language
English
Credit
0
ECTS
0
T+P+L
0 + 0 + 0
Course Coordinator(s)
Asst. Prof. Dr. Gürkan GÖKAŞAN
Prerequisite
-
Keywords
-

Course Description

-

ADVERTISEMENT DESIGN

Evaluation Tools (Active Term)

Item Type Weight (%)
Midterm Project Midterm 30
Final Project Final 40
Project 1 Project 15
Project 2 Project 15
Total 100

Course outcomes

  1. 01 1. Identify(2), select(3) and apply(3) various media and styles to achieve desired results.
  2. 02 2.Characterize(4) the strengths and functional value of various communications and advertising media, including print, packaging, P.O.P., billboards, television, broadcast, and the Web.
  3. 03 3. Define (2) and Differentiate(4) traditional and contemporary styles.
  4. 04 4. Identify (2) the principles of target marketing and market positioning.
  5. 05 5. Design (4) an advertising campaign using at least two different types of media for a specified product or service.
  6. 06 6. Evaluate technical and aesthetic characteristics of a project relative to specific design parameters.

Course Syllabus

Week Topic
Week 1 Introduction & class rules
Week 2 What is advertising and why is ad design used? The role of visual arts in advertising
Week 3 Creative thinking techniques and advertising design I
Week 4 Creative thinking techniques and advertising design II
Week 5 Creation of advertising design based on products / services
Week 6 Study about the Midterm project: Create your advertising and design I
Week 7 Study about the Midterm project: Create your advertising and design II
Week 8 Midterm Week
Week 9 Advertising design for luxury brands
Week 10 Advertising design for sponsorships brands
Week 11 Advertising design for different media I (social media, web banner etc.)
Week 12 Advertising design for different media II (social media, web banner etc.)
Week 13 Advertising design for different media III (social media, web banner etc.)
Week 14 Advertising design work for the final project-reviews
Week 15 Final week

Reference Books & Course Materials

  1. 01 Lecturer's own notes.
  2. 02 Creative Advertising, Mario Pricken.
  3. 03 Bir Reklamcının İtirafları, David Ogilvy.
  4. 04 The Poster, Art, Advertising, Design and Collecting, Ruth, E. Iskin.

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  2. P02 Observation and comparison in the context of art criticism methods
  3. P03 Can effectively discuss, criticize and form a theory about the field
  4. P04 Can perform original works related to the field and evaluate the results
  5. P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
  6. P06 Associate knowledge, methods and techniques related to the field with other disciplines
  7. P07 Discuss on current issues in art and design environment
  8. P08 Start a national or international art event
  9. P09 Produces innovative and original art/design works
  10. P10 Criticize the theories and practices in the field of art and design
  11. P11 Can create original art and design works

Po-Lo Matrix

The PO-LO matrix has not been populated yet.