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TR

TYPOGRAPHY-I

Course
GRDE205 - TYPOGRAPHY-I
Department
Graphic Design - English - Master
Course Type
Scientific Preparation
Status
Required
Language
English
Credit
0
ECTS
0
T+P+L
0 + 0 + 0
Course Coordinator(s)
Asst. Prof. Dr. Gürkan GÖKAŞAN
Prerequisite
-
Keywords
-

Course Description

The aim of the course is to introduce students the use of typography in graphic design, look closely at the anatomy of letterforms, describe and classify type, describe various classifications of letter forms, outline the history of letter forms, use basic typographic terminology, use techniques to ensure legibility, typeset and create basic page layouts and also to have better understanding of typography principles by work with words and paragraphs, design posters and publications with relevant software. Studies the history of letterforms and typefaces and examines their uses in contemporary communications media. Emphasizes applications to specific design problems. Includes identification and specification of type and uses current technologies for copy fitting and hands-on typesetting problems.

TYPOGRAPHY-I

Evaluation Tools (Active Term)

Item Type Weight (%)
PROJECT-I Project 15
PROJECT-II Project 15
MIDTERM Midterm 30
FINAL Final 40
Total 100

Course outcomes

  1. 01 Knows the anatomy of a letter and classification of typography.(Solo: 2)
  2. 02 You can create a new font character and render it in graphics programs.(Solo: 3)
  3. 03 Determining letters and typefaces, tracking, alignment, symbolizing and using these concepts in typographic designs.(Solo: 3)
  4. 04 To characterize the history of typography, the different press and printing techniques used throughout history.(Solo: 4)
  5. 05 Applying paragraphs, single-column, multi-column and modular grids in book and magazine designs.(Solo: 4)
  6. 06 To be able to compare a successful or unsuccessful typographic design.(Solo: 4)
  7. 07 Ability to define letters, texts, and paragraphs as design elements along with all other media elements.(Solo: 2)

Course Syllabus

Week Topic
Week 1 Introduction to Course, Rules, etc.
Week 2 Introduction History of Typography Some terms,
Week 3 Characters & Scripts, Background of Typography
Week 4 Important Terms for Typography Typefaces & Fonts
Week 5 Relative & Absolute Measurements X-Height
Week 6 Letterforms Type Families Type weight variations
Week 7 MIDTERM WEEK
Week 8 MIDTERM WEEK
Week 9 True and generated superiors and inferiors...
Week 10 Calculating line lengths, Kerning and letterspacing,
Week 11 Leading, Wraps and runarounds
Week 12 Hierarchy, Printing and type realisation,
Week 13 Legibility and readability, Type as image
Week 14 Typographic posters, typographic logos and other typographic elements of graphic design...
Week 15 FINAL WEEK

Reference Books & Course Materials

  1. 01 The Fundamentals of Typography by Gavin Ambrose, Paul Harris, 2006.
  2. 02 Lecturer's own course notes.
  3. 03 Typographie A Manual of Design by Emil Ruder, 1977.
  4. 04 https://designmodo.com/letterform/

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  2. P02 Observation and comparison in the context of art criticism methods
  3. P03 Can effectively discuss, criticize and form a theory about the field
  4. P04 Can perform original works related to the field and evaluate the results
  5. P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
  6. P06 Associate knowledge, methods and techniques related to the field with other disciplines
  7. P07 Discuss on current issues in art and design environment
  8. P08 Start a national or international art event
  9. P09 Produces innovative and original art/design works
  10. P10 Criticize the theories and practices in the field of art and design
  11. P11 Can create original art and design works

Po-Lo Matrix

The PO-LO matrix has not been populated yet.