MESSAGE DESIGN AND MEDIA MANAGEMENT

Course Description

This course aimed to analyse the forming and designing the planned message and its communication techniques and media within the framework of practices in strategic communication management. Relating to this, the case studies on how the effective media management should be are examined.

MESSAGE DESIGN AND MEDIA MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 To plan a message with several communication techniques and media alternatives in mind, within the framework of practices in strategic communication management,
2. 02 To learn how to reach audiences to create interest in goods and services offered,
3. 03 Will learn preparation of creative striking message design to make the most out of marketing,
4. 04 Importance of benefiting from marketing agencies or in-house agencies when reaching marketing outcomes,

Course Syllabus

Reference Books & Course Materials

1. 01 Ian More (2005). Does Your Marketing Sell?, The secret of effective marketing communications. Nicholas Brealey Publishing, London&Boston.
2. 02 Jan Johnson Yopp & Katherine C. McAdams, (2014). Reaching Audiences, 6th Edition, Ryan Thornburg©2014.
3. 03 James G. Stovall , 2012. Writing for the Mass Media, 8th Edition. Knoxville, ©2012 | Pearson

Learning Outcomes

1. L01 To plan a message with several communication techniques and media alternatives in mind, within the framework of practices in strategic communication management,
2. L02 To learn how to reach audiences to create interest in goods and services offered,
3. L03 Will learn preparation of creative striking message design to make the most out of marketing,
4. L04 Importance of benefiting from marketing agencies or in-house agencies when reaching marketing outcomes,

Program Outcomes

1. P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
2. P02 Observation and comparison in the context of art criticism methods
3. P03 Can effectively discuss, criticize and form a theory about the field
4. P04 Can perform original works related to the field and evaluate the results
5. P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
6. P06 Associate knowledge, methods and techniques related to the field with other disciplines
7. P07 Discuss on current issues in art and design environment
8. P08 Start a national or international art event
9. P09 Produces innovative and original art/design works
10. P10 Criticize the theories and practices in the field of art and design
11. P11 Can create original art and design works

Po-Lo Matrix