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Cyprus International University
TR

RESEARCH METHODS IN COMMUNICATION

Course
COMM501 - RESEARCH METHODS IN COMMUNICATION
Department
Communication and Media Studies - English - Master
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
10
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

Kitle İletişiminde Araştırma Teknikleri dersi, genel olarak sosyal bilimlerde, özel olarak kitle iletişiminde kullanılan araştırma tekniklerine odaklanmaktadır. Bu çerçevede, araştırma süreci, hipotez aşaması ve geliştirimi, araştırmanın planı, örneklem grubu, ölçme ve değerlendirme, güvenilirlik ve geçerlilik, açıklayıcı ve doğrulayıcı faktörler gibi araştırma teknikleri incelenmektedir. Ders araştırma kavramlarının ve yöntemlerinin yanı sıra, iletişim alanında yapılan bilimsel bir çalışmaya giden yollar ve aşamaları tartışmakta, öğrencilerin bu aşamaları kendi araştırma projelerinde uygulamaları sağlanmaktadır.

RESEARCH METHODS IN COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Generalize the basic components of qualitative and quantitative research.
  2. 02 Design a basic scientific research proposal, including proper hypotheses and methodology.
  3. 03 Interpret why particular research methods would answer the questions posed.
  4. 04 Assess some of the ethical concerns regarding research.

Course Syllabus

Week Topic
Week 1 Introduction; What is research, Quality and Quantity in Media Research
Week 2 The Research Process; Search Strategies, Sources of Information, How to Read Analytically, Doing a Literature Review, Primary and Secondary Research Sources
Week 3 Qualitative Research Methods; Interviewing
Week 4 Qualitative Research Methods; Historical Analysis
Week 5 Qualitative Research Methods; Focus Group
Week 6 Qualitative Research Methods; Ethnography and Participant Observation
Week 7 Quantitative Research Methods; Content Analysis
Week 8 Quantitative Research Methods; Content Analysis
Week 9 Quantitative Research Methods; Surveys
Week 10 Quantitative Research Methods; Surveys
Week 11 Quantitative Research Methods; Semiotic Analysis
Week 12 Methods of Textual Analysis; Semiotic Analysis
Week 13 Methods of Textual Analysis; Discourse Analysis
Week 14 Methods of Textual Analysis; Discourse Analysis, Rhetorical Analysis, Oral History
Week 15 Review

Reference Books & Course Materials

  1. 01 Berger, A. A., (2016). Media and Communication Research Methods. London: Sage Publication.
  2. 02 Brennen, B. S. (2017). Qualitative research methods for media studies. Taylor & Francis.
  3. 03 Weerakkody, N. (2008). Research methods for media and communication. Oxford University Press.
  4. 04 Hansen, A., & Machin, D. (2018). Media and communication research methods. Macmillan International Higher Education.

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

  1. P01 Plan collaborations with colleagues in interdisciplinary and multidisciplinary environments
  2. P02 Observation and comparison in the context of art criticism methods
  3. P03 Can effectively discuss, criticize and form a theory about the field
  4. P04 Can perform original works related to the field and evaluate the results
  5. P05 Initiate processes to raise awareness of the society on the protection and promotion of cultural values
  6. P06 Associate knowledge, methods and techniques related to the field with other disciplines
  7. P07 Discuss on current issues in art and design environment
  8. P08 Start a national or international art event
  9. P09 Produces innovative and original art/design works
  10. P10 Criticize the theories and practices in the field of art and design
  11. P11 Can create original art and design works

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