SAĞLIKTA DIJITAL PAZARLAMA
- Course
- SAGY205 - SAĞLIKTA DIJITAL PAZARLAMA
- Department
- Health Care Management - Turkish - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- Turkish
- Credit
- 3
- ECTS
- 0
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
- -
Course Description
-
SAĞLIKTA DIJITAL PAZARLAMA
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | SAĞLIKTA DİJİTALLEŞME VE PAZARLAMA KAVRAMLARINA GİRİŞ |
| Week 2 | SAĞLIKTA DİJİTAL PAZARLAMANIN TARİHSEL SÜRECİ VE GELİŞİMİ |
| Week 3 | DIJITAL DÖNÜŞÜM VE PAZARLAMA- DIJITAL PAZARLAMANIN ÖZELLIKLERI DİJİTAL PAZARLAMANIN BİLEŞENLERİ |
| Week 4 | SAĞLIK SEKTÖRÜNDE DİJİTAL PAZARLAMANIN GEREKLİLİĞİ-SINIRLILIKLARI |
| Week 5 | SAĞLIK SEKTÖRÜNDE DİJİTAL PAZARLAMA NASIL YAPILMAKTADIR-UYGULANMAKTADIR? |
| Week 6 | HASTANELERİN VE HİZMETLERİN DİJİTALLEŞME SÜRECİ |
| Week 7 | DİJİTAL DÖNÜŞÜM VE SAĞLIKTA ARTAN MARKA DEĞERİ-SUNUMLAR BAŞLANGIÇ |
| Week 8 | SAĞLIK KURULUŞLARI İÇİN ÖNEMLİ İTİBAR BİLEŞENLERİNDEN GOOGLE HARİTALAR VE ANALİZLERİ |
| Week 9 | SAĞLIK HİZMETLERİ VE YAPAY ZEKA ÖRNEKLERİ-BİR DİJİTAL PAZARLAMA ÖRNEĞİ |
| Week 10 | SAĞLIĞA YÖN VEREN DIJITAL PAZARLAMA TRENDLERI |
| Week 11 | DIJITAL PAZARLAMANIN SAĞLIK DÜNYASINA GETIRILERI |
| Week 12 | DÜNYADA DİJİTAL SAĞLIK TURİZMİ UYGULAMALARI-SUNUMLAR BİTİŞ |
| Week 13 | 13.HAFTA TÜRKİYE’DEKİ ve KKTC’DEKİ SAĞLIK KURUMLARINDA DİJİTAL DÖNÜŞÜM ADIMLARI SUNUMU- |
| Week 14 | GENEL TEKRAR |
| Week 15 | FİNAL HAFTASI |
Reference Books & Course Materials
- 01 SAĞLIK HİZMETLERİ UYGULAMALARINDA DİJİTAL DÖNÜŞÜM-DOÇ.DR. ELGİZ YILMAZ ALTUNTAŞ,2019
- 02 SAĞLIK TURİZMİ-SATURK YAYINLARI
- 03 İLGİLİ MAKALELER
Learning Outcomes
- L01 Explain the Concept of Digital Marketing SOLO 4
- L02 Evaluates the importance of Digital Marketing in Health for the country. SOLO 5
- L03 Applies the digital approach in health technology management SOLO 4
- L04 Implements digital marketing features in the healthcare industry SOLO 4
- L05 Explain the components of Digital Marketing SOLO 5
Program Outcomes
- P01 It is knowledgeable about Türkiye, TRNC and World Emergency Health Services.
- P02 It has basic knowledge in the fields of human anatomy, physiology and pathology.
- P03 Has knowledge about the use of emergency vehicles, mechanical and technical equipment, and medical equipment used in the pre-hospital Emergency Medicine system.
- P04 Performs physical evaluation of the patient in emergency situations and knows the principles of primary and secondary examination.
- P05 Has the ability to use patient handling and transport methods and position patients or injured people appropriately.
- P06 Knows the general rules of approach to trauma patients and has the skills to use and maintain trauma equipment; Knows simple rescue/extraction techniques in traffic accidents.
- P07 Knows infection control methods, ensures asepsis-antisepsis conditions as well as infection controls of emergency vehicles and equipment.
- P08 Knows and applies the principles of pre-hospital emergency care in medical emergencies (shock, poisoning, emergency labor, pediatric, geriatric, oncological emergencies, psychiatric, etc.).
- P09 Knows and applies personal and environmental safety measures in ordinary and extraordinary situations.
- P10 Performs basic and advanced life support; Performs defibrillation and cardioversion, knows basic ECG rhythm analysis.
- P11 Controls bleeding, interprets blood gas values, performs peripheral intravenous intervention, and knows drug administration methods.
- P12 Knows professional duties, authorities and responsibilities.
- P13 Establishes healthy human relationships with people in the work area and those it serves.
- P14 He/she has the awareness of individual awareness by improving himself/herself socially and culturally.
- P15 Works in interdisciplinary teams and has social responsibility awareness.
- P16 It has knowledge of Turkish language and the ability to use the language, and has foreign language knowledge at a level to follow professional developments.
- P17 Knows scene management and team command in disaster situations.
- P18 Knows and applies search and rescue principles in case of disaster.
- P19 It knows First Aid practices and can direct someone else to do it by voice.
- P20 Can use emergency response equipment and provide emergency aid in war situations.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | P15 | P16 | P17 | P18 | P19 | P20 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L05 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |