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TR

SAĞLIKTA DIJITAL PAZARLAMA

Course
SAGY205 - SAĞLIKTA DIJITAL PAZARLAMA
Department
Health Care Management - Turkish - Undergraduate
Course Type
Course
Status
Required
Language
Turkish
Credit
3
ECTS
0
T+P+L
3 + 0 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords
-

Course Description

-

SAĞLIKTA DIJITAL PAZARLAMA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Week Topic
Week 1 SAĞLIKTA DİJİTALLEŞME VE PAZARLAMA KAVRAMLARINA GİRİŞ
Week 2 SAĞLIKTA DİJİTAL PAZARLAMANIN TARİHSEL SÜRECİ VE GELİŞİMİ
Week 3 DIJITAL DÖNÜŞÜM VE PAZARLAMA- DIJITAL PAZARLAMANIN ÖZELLIKLERI DİJİTAL PAZARLAMANIN BİLEŞENLERİ
Week 4 SAĞLIK SEKTÖRÜNDE DİJİTAL PAZARLAMANIN GEREKLİLİĞİ-SINIRLILIKLARI
Week 5 SAĞLIK SEKTÖRÜNDE DİJİTAL PAZARLAMA NASIL YAPILMAKTADIR-UYGULANMAKTADIR?
Week 6 HASTANELERİN VE HİZMETLERİN DİJİTALLEŞME SÜRECİ
Week 7 DİJİTAL DÖNÜŞÜM VE SAĞLIKTA ARTAN MARKA DEĞERİ-SUNUMLAR BAŞLANGIÇ
Week 8 SAĞLIK KURULUŞLARI İÇİN ÖNEMLİ İTİBAR BİLEŞENLERİNDEN GOOGLE HARİTALAR VE ANALİZLERİ
Week 9 SAĞLIK HİZMETLERİ VE YAPAY ZEKA ÖRNEKLERİ-BİR DİJİTAL PAZARLAMA ÖRNEĞİ
Week 10 SAĞLIĞA YÖN VEREN DIJITAL PAZARLAMA TRENDLERI
Week 11 DIJITAL PAZARLAMANIN SAĞLIK DÜNYASINA GETIRILERI
Week 12 DÜNYADA DİJİTAL SAĞLIK TURİZMİ UYGULAMALARI-SUNUMLAR BİTİŞ
Week 13 13.HAFTA TÜRKİYE’DEKİ ve KKTC’DEKİ SAĞLIK KURUMLARINDA DİJİTAL DÖNÜŞÜM ADIMLARI SUNUMU-
Week 14 GENEL TEKRAR
Week 15 FİNAL HAFTASI

Reference Books & Course Materials

  1. 01 SAĞLIK HİZMETLERİ UYGULAMALARINDA DİJİTAL DÖNÜŞÜM-DOÇ.DR. ELGİZ YILMAZ ALTUNTAŞ,2019
  2. 02 SAĞLIK TURİZMİ-SATURK YAYINLARI
  3. 03 İLGİLİ MAKALELER

Learning Outcomes

  1. L01 Explain the Concept of Digital Marketing SOLO 4
  2. L02 Evaluates the importance of Digital Marketing in Health for the country. SOLO 5
  3. L03 Applies the digital approach in health technology management SOLO 4
  4. L04 Implements digital marketing features in the healthcare industry SOLO 4
  5. L05 Explain the components of Digital Marketing SOLO 5

Program Outcomes

  1. P01 It is knowledgeable about Türkiye, TRNC and World Emergency Health Services.
  2. P02 It has basic knowledge in the fields of human anatomy, physiology and pathology.
  3. P03 Has knowledge about the use of emergency vehicles, mechanical and technical equipment, and medical equipment used in the pre-hospital Emergency Medicine system.
  4. P04 Performs physical evaluation of the patient in emergency situations and knows the principles of primary and secondary examination.
  5. P05 Has the ability to use patient handling and transport methods and position patients or injured people appropriately.
  6. P06 Knows the general rules of approach to trauma patients and has the skills to use and maintain trauma equipment; Knows simple rescue/extraction techniques in traffic accidents.
  7. P07 Knows infection control methods, ensures asepsis-antisepsis conditions as well as infection controls of emergency vehicles and equipment.
  8. P08 Knows and applies the principles of pre-hospital emergency care in medical emergencies (shock, poisoning, emergency labor, pediatric, geriatric, oncological emergencies, psychiatric, etc.).
  9. P09 Knows and applies personal and environmental safety measures in ordinary and extraordinary situations.
  10. P10 Performs basic and advanced life support; Performs defibrillation and cardioversion, knows basic ECG rhythm analysis.
  11. P11 Controls bleeding, interprets blood gas values, performs peripheral intravenous intervention, and knows drug administration methods.
  12. P12 Knows professional duties, authorities and responsibilities.
  13. P13 Establishes healthy human relationships with people in the work area and those it serves.
  14. P14 He/she has the awareness of individual awareness by improving himself/herself socially and culturally.
  15. P15 Works in interdisciplinary teams and has social responsibility awareness.
  16. P16 It has knowledge of Turkish language and the ability to use the language, and has foreign language knowledge at a level to follow professional developments.
  17. P17 Knows scene management and team command in disaster situations.
  18. P18 Knows and applies search and rescue principles in case of disaster.
  19. P19 It knows First Aid practices and can direct someone else to do it by voice.
  20. P20 Can use emergency response equipment and provide emergency aid in war situations.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 Average
L01 - - - - - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - - - - - -
L04 - - - - - - - - - - - - - - - - - - - - -
L05 - - - - - - - - - - - - - - - - - - - - -