WRITING FOR MASS COMMUNICATION

Course Description

This course examines the importance of writing in mass communication. Students are introduced to the primary methods of writing for newspapers, advertising, public relations, and radio and television broadcasting. News writing and headline writing techniques are studied, with particular emphasis on the inverted pyramid method and the writing of summary lead paragraphs by evaluating the importance of news elements. Students also study the techniques of writing press releases and learn their significance in public relations, the principles of writing copy and slogans for advertisements, the basics of writing for radio, television broadcasts, and writing for online publications.

WRITING FOR MASS COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Identify the basic writing principles of mass media texts
2. 02 Apply these principles in written media text
3. 03 Describe the news culture
4. 04 Compare different writing style of each genre

Course Syllabus

Reference Books & Course Materials

1. 01 1. Writing for the Mass Media (James G. Stovall), (8 Ed). 2014

Learning Outcomes

1. L01 Identify the basic writing principles of mass media texts SOLO 2
2. L02 Apply basic writing principles in written media texts SOLO 3
3. L03 Describe news culture SOLO 3
4. L04 Compare the different writing style of each genre SOLO 4

Program Outcomes

1. P01 Should have sufficient knowledge in mathematics, science, and subjects specific to the relevant engineering discipline.
2. P02 Should have the ability to use theoretical and applied knowledge in mathematics, science, and related engineering disciplines in complex engineering problems.
3. P03 Should have the ability to detect, define, formulate, and solve complex engineering problems.
4. P04 Should have the ability to select and apply appropriate analysis and modeling methods to solve complex engineering problems.
5. P05 Should have the ability to design a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions.
6. P06 Should have the ability to apply modern design methods.
7. P07 Should have the ability to develop, select, and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in engineering applications.
8. P08 Should have the ability to use information technologies effectively.
9. P09 Should have the ability to design experiments, for the study of complex problems or discipline-specific research topics.
10. P10 Should have the ability to conduct experiments, collect data, analyze and interpret results for the study of complex problems or discipline-specific research topics.
11. P11 Should have the ability to work in intradisciplinary teams.
12. P12 Should have the ability to work in interdisciplinary teams.
13. P13 Should have the skills to work individually.
14. P14 Should have the ability to communicate effectively verbally and in writing.
15. P15 Should have the knowledge of at least one foreign language.
16. P16 Should be able to write effective reports, understand written reports, and prepare design and production reports.
17. P17 Should have the ability to make effective presentations.
18. P18 Should have the ability to give and have clear and understandable instructions.
19. P19 Should gain consciousness (awareness) about the necessity of lifelong learning.
20. P20 Should have the ability to access information.
21. P21 Should have the ability to follow developments in science and technology and constantly renew himself/herself.
22. P22 Should gain the awareness of professional and ethical responsibility and should act in accordance with ethical principles.
23. P23 Should gain knowledge about the standards used in engineering applications.
24. P24 Should gain knowledge about project management, risk management, and change management practices in business life.
25. P25 Should gain awareness about entrepreneurship, and innovation.
26. P26 Should gain knowledge about development in sustainability.
27. P27 Should gain knowledge about the effects of engineering practices on health, environment, and security at universal and social dimensions and the problems of the age reflected in the field of engineering.
28. P28 Awareness should be gained about the legal consequences of engineering solutions.

Po-Lo Matrix