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TR

COLOUR CULTURE

Course
GRDE304 - COLOUR CULTURE
Department
Graphic Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
4
T+P+L
2 + 2 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course covers the basic principles, theories and their applications of colours. Colour theory create a logical structure for colour. There are three basic categories of colour theory: The colour wheel, colour harmony, and the context of how colours are used. The student develops working skills with thinking and information of colour design for a variety of visual effects. This course involves the development of colour perception, expression, and application in traditional and digital imagery, using two-dimensional formats through a series of problem-solving exercises and projects. To understand the creative use of colour; the chemical, physical and psychological aspects of colour. It also allows researching the colour culture of different countries.

COLOUR CULTURE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 1. Implement (4) the colour theory in design works.
  2. 02 2. Analyze (4) of cultural, psychological and symbolic effects of the colours.
  3. 03 3. Select (3) the colors suitable for the target audience of a project.
  4. 04 4. Develop (4) colour perception.
  5. 05 5. Solve (3) the design problems related to colour.

Course Syllabus

Week Topic
Week 1 Introduction to the course: An overview of the course syllabus / Required materials
Week 2 How do we see colours? / Colour Theory / Primary, secondary and tertiary colours / Assignment 1
Week 3 Colour model (RGB, CMYK) / Hue, saturation, brightness / Colour value: Hue, tint, tone, shade / Assignment 2
Week 4 Colour Harmonies: Monochromatic, polychromatic, neutral, achromatic colours / Assignment 3
Week 5 Colour Harmonies: Complementary, analogous, triadic and tetradic colour schemes / Assignment 4
Week 6 Documentary: Cracking the Colour Code - Episode 1: Viewing Colour
Week 7 Preparation for the Midterm Exam
Week 8 MIDTERM EXAM WEEK
Week 9 MIDTERM EXAM WEEK
Week 10 Physiological effects of colours / Colour Hormony: Warm and Cool Colours / Documentary: Cracking the Colour Code Episode 2: Making Colours
Week 11 The meaning of colours / FINAL PROJECT: Creating a effective poster with colours
Week 12 Documentary: Cracking the Colour Code Episode 3: The Power of Colour / STUDENT PRESENTATIONS: Colour in different cultures
Week 13 STUDENT PRESENTATIONS: Colour in different cultures
Week 14 STUDENT PRESENTATIONS: Colour in different cultures / Final project critiques
Week 15 Final project submission

Reference Books & Course Materials

  1. 01 Lecturer's own notes (https://moodle.ciu.edu.tr)
  2. 02 Biggam, C. P. & Wolf, K. (2021) A Cultural History of Color: Volumes 1-6. Bloomsbury Academic.
  3. 03 Gage, J. (2009) Colour and Culture: Practice and meaning from antiquity to abstraction. Thames & Hudson.
  4. 04 Walch, M. & Hope, A., 1995) Living colours: The definitive guide to color palettes through the ages. Chronicle Books.

Learning Outcomes

  1. L01 Students develop (5) their knowledge of colour and their skills in its use, and apply (4) colour theory in their design work. SOLO 4.5
  2. L02 Analyze (4) of cultural, psychological and symbolic effects of the colours. SOLO 4
  3. L03 Select (3) the colors suitable for the target audience of a project. SOLO 3

Program Outcomes

  1. P01 PO1: Engaged in insightful thinking leading to self-learning and lifelong learning.
  2. P02 PO2: Established a general knowledge of economics sufficient to work independently through specific learned techniques generated via individual efforts and study.
  3. P03 PO3: Reached the required knowledge and skills to understand social, economic and legal issues both within national, international and global contexts and apply theoretical knowledge of economics to practice.
  4. P04 PO4: Adopted the ability to critically evaluate, analyze and interpret information gathered through the use of related statistical software programs to suggest creative solutions for economic problems and make relevant economic decisions.
  5. P05 PO5: Been aware of gathering and analyzing data through the application of appropriate technological tools in an ethical and safe manner in order to generate economic decisions and policy suggestions.
  6. P06 PO6: Been equipped with conceptual and analytical skills essential for team-working and collaborations for economic decision making for a variety of economic concepts in national and global environment.
  7. P07 PO7: Endowed with both oral and written communication skills within the economic field to effectively study and work in an international environment
  8. P08 PO8: Been able to transfer theoretical knowledge to real life economic environment: to generate policies for microeconomic and macroeconomic problems faced by individuals, firms and governments at national, international and global context.
  9. P09 PO9: Developed an ability to apply economic analysis to everyday problems in real world through the development of ethical perspectives and social responsibilities at work and in personal life.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 Average
L01 - - - - - - - - - -
L02 - - - - - - - - - -
L03 - - - - - - - - - -