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MANAGERIAL ECONOMICS

Course
ECON465 - MANAGERIAL ECONOMICS
Department
Economics - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
6
T+P+L
3 + 0 + 0
Course Coordinator(s)
Assoc. Prof. Dr. Hasan RÜSTEMOĞLU
Prerequisite
-
Keywords

Course Description

The main aim of this course is to study fundamental principles of microeconomics most relevant to managers. Topics include costs, demand, pricing, market structure, market equilibrium, and strategic interaction. The course focuses on: (i) profit maximization by firms; and (ii) market equilibrium in different competitive settings. The course should enhance your understanding of how markets operate and develop your capability in making economic predictions about market outcomes. Economists are model builders, as these facilitate careful analysis, and it is important to develop facility in working in this context. Managerial Economics is the application of economic theory and methodology to managerial decision making problems within various organizational settings such as a firm or a government agency.

MANAGERIAL ECONOMICS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 To identify economic theories about business practices 2
  2. 02 To measure economic and financial benefit 2
  3. 03 To analyse optimal levels of activities 4
  4. 04 To apply empirical Methods using simple linear regression 3
  5. 05 To test for statistical significance 2
  6. 06 To formulate multiple regression model 3
  7. 07 To hypothesis controlling product quality 5
  8. 08 To calculate budget line, utility and consumer preferences 2
  9. 09 To calculate elasticity2
  10. 10 To predict demand using demand 5

Course Syllabus

Week Topic
Week 1 Introduction
Week 2 Managers profit markets
Week 3 Economic models-
Week 4 Marginal analysis for optimal decisions
Week 5 Basic estimation techniques
Week 6 Basic estimation techniques
Week 7 midterm
Week 8 midterm
Week 9 Theory of consumer behaviour
Week 10 Theory of consumer behaviour
Week 11 Elasticity and demand
Week 12 Demand estimation and forecasting
Week 13 Demand estimation and forecasting
Week 14 Revisions
Week 15 Final exam

Reference Books & Course Materials

  1. 01 Thomas, C. & Maurice, S. (2015). Managerial Economics: Foundations of Business Analysis and Strategy.12th ed. McGrawHill

Learning Outcomes

  1. L01 To discuss the theory of consumer including demand, choice, and preferences. SOLO 5
  2. L02 To assess the supply side by analyzing the firm's decisions with cost-minimization and profit max framework SOLO 5
  3. L03 To compute cost and profit. SOLO 3
  4. L04 Economic models used to analyse data
  5. L05 calculate various elasticity
  6. L06 To assess the role of prices in the market SOLO 4
  7. L07 To compute market equilibrium. SOLO 3

Program Outcomes

  1. P01 PO1: Engaged in insightful thinking leading to self-learning and lifelong learning.
  2. P02 PO2: Established a general knowledge of economics sufficient to work independently through specific learned techniques generated via individual efforts and study.
  3. P03 PO3: Reached the required knowledge and skills to understand social, economic and legal issues both within national, international and global contexts and apply theoretical knowledge of economics to practice.
  4. P04 PO4: Adopted the ability to critically evaluate, analyze and interpret information gathered through the use of related statistical software programs to suggest creative solutions for economic problems and make relevant economic decisions.
  5. P05 PO5: Been aware of gathering and analyzing data through the application of appropriate technological tools in an ethical and safe manner in order to generate economic decisions and policy suggestions.
  6. P06 PO6: Been equipped with conceptual and analytical skills essential for team-working and collaborations for economic decision making for a variety of economic concepts in national and global environment.
  7. P07 PO7: Endowed with both oral and written communication skills within the economic field to effectively study and work in an international environment
  8. P08 PO8: Been able to transfer theoretical knowledge to real life economic environment: to generate policies for microeconomic and macroeconomic problems faced by individuals, firms and governments at national, international and global context.
  9. P09 PO9: Developed an ability to apply economic analysis to everyday problems in real world through the development of ethical perspectives and social responsibilities at work and in personal life.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 Average
L01 2 3 3 3 3 3 3 3 3 2.89
L02 3 3 4 3 4 3 2 3 4 3.22
L03 2 3 4 3 4 3 3 4 3 3.22
L04 - - - - - - - - - -
L05 - - - - - - - - - -
L06 2 3 2 2 3 4 3 4 3 2.89
L07 4 3 4 4 4 4 4 4 3 3.78