INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Course
- BUSN314 - INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. DAGNU HAILE TESSEMA
- Prerequisite
- -
Course Description
The course will equip the students with the communications skills needed in the business environment. Course includes writing memoranda, letters, reports, resumes, and electronic messages; delivering oral presentations; seminars and developing interpersonal skills. Also skill needed for critical thinking and problem solving are going to be instructed. Lead and share discussions on various types of professional communication with emphasis on business writing. Students will gain experience writing and revising business email, letters, proposals, bidding and job search documents. Students will work both individually and in teams and will exit the course with a clear understanding of the centrality of communication in business.
INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Assignment | Assignment | 20 |
| Midterm Exam | Midterm | 30 |
| Final Exam | Final | 50 |
| Total | 100 | |
Course outcomes
- 01 To identify the basics of business and intercultural communications in the digital age
- 02 To identify various audiences and how to tailor communications effectively
- 03 To develop professional and effective writing and speaking skills for employment and business purposes
- 04 To argue how to combine appropriate technologies to deliver professional presentations
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Professional Communication in a Digital, Social, Mobile World |
| Week 3 | Professional Communication in a Digital, Social, Mobile World |
| Week 4 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 5 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 6 | Communication Challenges in a Diverse, Global Marketplace |
| Week 7 | Communication Challenges in a Diverse, Global Marketplace |
| Week 8 | Midterm exam |
| Week 9 | Midterm exam |
| Week 10 | Planning Business Messages |
| Week 11 | Planning Business Messages |
| Week 12 | Writing Business Messages |
| Week 13 | Completing Business Messages |
| Week 14 | Digital Media |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Bovee, C. and Thill, J.V. (2020) Business Communication Today (15th edition)
- 02 Miscellaneous supplementary reading and videos as appropriate
Learning Outcomes
- L01 To identify the basics of business and intercultural communications in the digital age SOLO 2
- L02 To identify various audiences and how to tailor communications effectively SOLO 3
- L03 To develop professional and effective writing and speaking skills for employment and business purposes SOLO 5
- L04 To argue how to combine appropriate technologies to deliver professional presentations SOLO 5
Program Outcomes
- P01 PO1: Engaged in insightful thinking leading to self-learning and lifelong learning.
- P02 PO2: Established a general knowledge of economics sufficient to work independently through specific learned techniques generated via individual efforts and study.
- P03 PO3: Reached the required knowledge and skills to understand social, economic and legal issues both within national, international and global contexts and apply theoretical knowledge of economics to practice.
- P04 PO4: Adopted the ability to critically evaluate, analyze and interpret information gathered through the use of related statistical software programs to suggest creative solutions for economic problems and make relevant economic decisions.
- P05 PO5: Been aware of gathering and analyzing data through the application of appropriate technological tools in an ethical and safe manner in order to generate economic decisions and policy suggestions.
- P06 PO6: Been equipped with conceptual and analytical skills essential for team-working and collaborations for economic decision making for a variety of economic concepts in national and global environment.
- P07 PO7: Endowed with both oral and written communication skills within the economic field to effectively study and work in an international environment
- P08 PO8: Been able to transfer theoretical knowledge to real life economic environment: to generate policies for microeconomic and macroeconomic problems faced by individuals, firms and governments at national, international and global context.
- P09 PO9: Developed an ability to apply economic analysis to everyday problems in real world through the development of ethical perspectives and social responsibilities at work and in personal life.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - |