INTRODUCTION TO BUSINESS-I

Course Description

This course is designed to teach introductory business students fundamental knowledge about a business. For this purpose, understanding the contemporary business environment is a starting point. After briefly covering the business of managing, all functional areas of a business are discussed. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects. The students will be able to identify potential marketing opportunities, relate how business institutions are operated nowadays, and describe business ownership forms. The course is also designed to expose students to the multitude of career fields in the area of business and it will also help them to obtain information about starting their own businesses, identifying basic long and short term planning techniques.

INTRODUCTION TO BUSINESS-I

Evaluation Tools (Active Term)

Course outcomes

1. 01 To explain the basic dynamics of business economics
2. 02 To summarize business ethics and social responsibility
3. 03 To classify small business, entrepreneurship and franchising
4. 04 To summarize the nature of management
5. 05 To describe organization, teamwork and communication
6. 06 To categorize options for organizing businesses
7. 07 To identify basics for managing for quality and competitiveness

Course Syllabus

Reference Books & Course Materials

1. 01 Business: A Changing World, 12th Edition By Ferrell, Hirt, and Ferrell. McGraw-Hill, 2020.

Learning Outcomes

1. L01 On successful completion of this course, students will have developed (5) knowledge and understanding of the nature of business and its environment. SOLO 5
2. L02 To explain the basic dynamics of business economics SOLO 3
3. L03 To summarize business ethics and social responsibility SOLO 4
4. L04 To classify small business, entrepreneurship and franchising SOLO 3
5. L05 To summarize the nature of management SOLO 4
6. L06 To describe organization, teamwork and communication SOLO 3
7. L07 To categorize options for organizing businesses SOLO 4
8. L08 To identify basics for managing for quality and competitiveness SOLO 2

Program Outcomes

1. P01 PO1: Engaged in insightful thinking leading to self-learning and lifelong learning.
2. P02 PO2: Established a general knowledge of economics sufficient to work independently through specific learned techniques generated via individual efforts and study.
3. P03 PO3: Reached the required knowledge and skills to understand social, economic and legal issues both within national, international and global contexts and apply theoretical knowledge of economics to practice.
4. P04 PO4: Adopted the ability to critically evaluate, analyze and interpret information gathered through the use of related statistical software programs to suggest creative solutions for economic problems and make relevant economic decisions.
5. P05 PO5: Been aware of gathering and analyzing data through the application of appropriate technological tools in an ethical and safe manner in order to generate economic decisions and policy suggestions.
6. P06 PO6: Been equipped with conceptual and analytical skills essential for team-working and collaborations for economic decision making for a variety of economic concepts in national and global environment.
7. P07 PO7: Endowed with both oral and written communication skills within the economic field to effectively study and work in an international environment
8. P08 PO8: Been able to transfer theoretical knowledge to real life economic environment: to generate policies for microeconomic and macroeconomic problems faced by individuals, firms and governments at national, international and global context.
9. P09 PO9: Developed an ability to apply economic analysis to everyday problems in real world through the development of ethical perspectives and social responsibilities at work and in personal life.

Po-Lo Matrix